GoHighLevel pricing 2026
Every plan, the real annual cost, and who should not buy it. Last checked 2026-10-19.
Short answer: GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
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First-party, vendor's own page: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Plans and prices
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | $97 | $80.83/mo ($970/yr) | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297 | $247.5/mo ($2,970/yr) | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497 | $414.17/mo ($4,970/yr) | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | Custom | — | Custom quote |
Add-ons and extras
| Add-on | Price |
|---|---|
| AI Employee Growth Plan | $50/month per sub-account |
| AI Employee Unlimited Plan | $97/month per sub-account |
| Branded Client Portal App | $49/month per sub-account |
| Dedicated email IPs | $59/month per IP |
| HighLevel Certification Program | $97/month |
| HIPAA compliance | $297/month |
| Online listings management | $30/month per sub-account |
| Premium prospecting tool | $29/month per sub-account |
| SEO (powered by Search Atlas) | $79/month per sub-account |
| WhatsApp integration | $10/month per sub-account |
| White label mobile app | $497/month |
| Premium support | $500/month |
| WordPress hosting | Starts at $10/month per site |
Who it is for
Agencies reselling marketing services to local businesses.
Who it is not for
A solo creator who just wants to send a newsletter.
Where these numbers came from
Plan prices, annual totals and every add-on price read directly from gohighlevel.com/pricing on 2026-09-25. The annual totals were re-read on the same page on 2026-09-28 and were unchanged. The same 2026-10-11 read also listed HighLevel Certification Program at $97/month, online listings management at $30/month per sub-account, the premium prospecting tool at $29/month per sub-account, and WordPress hosting from $10/month per site. The disclaimer on that page said billing begins automatically at the end of the free trial unless canceled, and usage-based fees may apply during the trial. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers. All listed prices were re-checked on 2026-10-19 and were unchanged.
Source: https://www.gohighlevel.com/pricing · checked 2026-10-19
Frequently asked questions
How much does GoHighLevel cost?
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
Does GoHighLevel have a free plan?
No permanent free plan is listed on GoHighLevel's pricing page as of 2026-10-19.
Is it cheaper to pay annually?
Usually yes. The annual column above is the effective monthly rate when you pay for a year up front. Check the vendor's page for the current discount.
How current are these prices?
The plan prices on this page were read from https://www.gohighlevel.com/pricing on 2026-10-19. We re-check vendor pricing pages weekly and log every change on the price changes page.
Anything we could not verify?
Yes, and we say so: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Try GoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
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