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The best CRM for coaches in 2026
A coach's CRM has to hold the client record, the pipeline from discovery call to paying client, and the follow-ups, without a second bill. These are the four we track, with prices re-checked this week: what each one costs to start, where the selling actually lives, and which fits a solo coach versus a coaching agency.
Prices last re-checked 2026-09-27. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick HubSpot if you are starting out. Visit HubSpot
- Pick Pipedrive if you live in their pipeline. Visit Pipedrive
- Pick GoHighLevel if you need the best CRM for coaches with client work on the side. Visit GoHighLevel
- Pick Systeme.io if you sell programs or courses. Visit Systeme.io
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best CRM for coaches who are starting out: HubSpot CRM Free is $0/mo for up to two users and 1,000 contacts, a deal pipeline and contact management - a coach can run discovery calls, follow-ups and a pipeline without paying anything.
| Tool | Entry price | Best for |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The c |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing conta |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. On |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
Best CRM for coaches who are starting out: HubSpot
HubSpot CRM Free is $0/mo for up to two users and 1,000 contacts, a deal pipeline and contact management - a coach can run discovery calls, follow-ups and a pipeline without paying anything. The trade-off: marketing contacts are metered separately from CRM contacts, and HubSpot Starter at $20/mo per seat, or $15/mo per seat billed annually, is where simple automation and 1,000 marketing contacts start.
See HubSpot pricingBest CRM for coaches who live in their pipeline: Pipedrive
Pipedrive Lite is $24/mo per seat, or $14/mo per seat billed annually, with lead, deal and activity management, 3,000 open deals and 10 pipelines - a sales-first view of every prospect from first call to signed package. The trade-off: it is priced per seat and it is sales-only; email sync and workflow automation wait until Pipedrive Growth at $49/mo, or $39/mo billed annually.
See Pipedrive pricingBest CRM for coaches with client work on the side: GoHighLevel
GoHighLevel Starter is $97/mo for 3 sub-accounts, unlimited contacts and unlimited users - CRM, email and SMS in one bill that can carry the coaching business and client marketing together. The trade-off: there is no free plan, and $97/mo is the entry price whether you use 3 sub-accounts or 1.
See GoHighLevel pricingBest CRM for coaches who sell programs or courses: Systeme.io
Systeme.io Free is $0/mo for 2,000 contacts with unlimited emails, 3 sales funnels and 1 course - a client list, a sales funnel and the program itself in one account from day one. The trade-off: 2,000 contacts is a small ceiling and the deep sales pipeline features of HubSpot and Pipedrive are not the focus; the first paid step is Systeme.io Startup at $17/mo, or $14/mo billed annually.
See Systeme.io pricingThe prices, plan by plan
HubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingPipedrive
Pipedrive starts at $14 per seat per month on Lite, $39 on Growth, $59 on Premium and $79 on Ultimate, billed annually (US$168 / $468 / $708 / $948 per seat per year); monthly billing costs more. Each card offers a 14-day trial and says no credit card is required.
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/mo, or $14/mo billed annually | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49/mo, or $39/mo billed annually | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79/mo, or $59/mo billed annually | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99/mo, or $79/mo billed annually | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
What to watch: Pipedrive prints the annual per-seat rate by default. On 2026-10-13 those cards still showed Lite $14, Growth $39, Premium $59 and Ultimate $79. The monthly toggle was not opened, so the monthly column stays the 2026-10-05 reading. Each card says a 14-day trial with no credit card. The Premium card carries Pipedrive's own Most Popular badge. This page does not treat that badge as a count of customers. Add-on starting prices were read on the annual view. Prices are per seat, so a 5-person team pays five times the seat rate.
Source: https://www.pipedrive.com/en/pricing, read 2026-10-05.
See Pipedrive pricingGoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | custom quote | Custom quote |
What to watch: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Source: https://www.gohighlevel.com/pricing, read 2026-10-19.
See GoHighLevel pricingSysteme.io
Systeme.io is free up to 2,000 contacts, then $17/mo Startup, $47/mo Webinar and $97/mo Unlimited on monthly billing. Annual billing gives you two months free. Every plan includes unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 2,000 contacts, 3 funnels, 1 course, unlimited emails. Never expires, no credit card. |
| Startup | $17/mo, or $14/mo billed annually | 5,000 contacts, 10 funnels, 5 courses |
| Webinar | $47/mo, or $39/mo billed annually | 10,000 contacts, 50 funnels, 20 courses, evergreen webinars |
| Unlimited | $97/mo, or $80/mo billed annually | Unlimited contacts, funnels, courses, and automation rules |
What to watch: Monthly rates $17, $47, and $97 were read on systeme.io/pricing on 2026-10-13, in the page's own FAQ. That FAQ prints Webinar as 50 funnels and 20 courses, Unlimited as unlimited courses and automation rules, and every plan as unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card. The same FAQ lists extra free-plan caps of 1 blog, 1 affiliate program, 1 custom domain, 1 automation rule, 1 email campaign, and 500 students. The pricing page prints Annual billing and 2 months free. The page HTML does not print the annual dollar amounts. Those dollars stay the 2026-10-05 reading from systeme.io's own affiliate page.
Source: https://systeme.io/pricing, read 2026-10-05.
See Systeme.io pricingQuestions people ask
What is the cheapest option here?
HubSpot is the cheapest option here to start - HubSpot CRM Free is $0/mo for up to two users and 1,000 contacts. Systeme.io Free is also $0/mo, for 2,000 contacts with unlimited emails. The paid entries are Pipedrive Lite at $24/mo per seat, or $14/mo per seat billed annually, and GoHighLevel Starter at $97/mo.
Which CRM is best for a solo coach on a budget?
Systeme.io Free is the budget pick for a coach who sells - $0/mo with 3 sales funnels and 1 course, and the first paid step is Systeme.io Startup at $17/mo, or $14/mo billed annually. HubSpot CRM Free at $0/mo is the budget pick for pure client tracking: a deal pipeline and contact management for up to two users and 1,000 contacts.
Which CRM for coaches handles the follow-ups?
GoHighLevel Starter at $97/mo includes CRM, email and SMS with unlimited contacts and unlimited users. HubSpot CRM Free at $0/mo keeps email on the same contact record as the deal, and HubSpot Starter at $20/mo per seat, or $15/mo per seat billed annually, adds simple automation and 1,000 marketing contacts.
Which CRM for coaches is best for selling a coaching program?
Systeme.io Free is the bundle for that at $0/mo - 2,000 contacts, unlimited emails, 3 sales funnels and 1 course in one account, with Systeme.io Startup at $17/mo, or $14/mo billed annually, as the first paid step. Pipedrive at $24/mo per seat handles the selling pipeline but does not host the program itself.
How often are these prices re-checked?
Every week. The prices on this page - HubSpot Starter at $20/mo per seat, Systeme.io Startup at $17/mo, Pipedrive Lite at $24/mo per seat and GoHighLevel Starter at $97/mo - are re-checked weekly against the vendors' own pricing pages; the date under the title is the oldest check behind this page. A number we can no longer find on the vendor page is flagged and keeps its previous check date instead of claiming a fresh one.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.