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The best free CRM in 2026
A free CRM is only free until you hit its ceiling - a user cap, a record cap or the feature you need three months in. These are the four CRMs we track, with what each free plan actually covers and what the first paid step costs, read from the vendors' own pricing pages this week. Only two of the four have a free plan.
Prices last re-checked 2026-09-27. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick HubSpot if you need the best free CRM for one or two people. Visit HubSpot
- Pick Zoho CRM if you need the best free CRM for a team of up to three. Visit Zoho CRM
- Pick Pipedrive if you need the best first paid step when the free plans run out. Visit Pipedrive
- Pick GoHighLevel if the whole team needs a seat, this is the best flat-price CRM. Visit GoHighLevel
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best free CRM for one or two people: HubSpot is free at $0/mo for up to two users and up to 1,000 contacts, with a deal pipeline and contact management. That free plan is capped at two users. Prices were read from each vendors own page on our last weekly check.
| Tool | Entry price | Best for |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The c |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing conta |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. On |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
Best free CRM for one or two people: HubSpot
HubSpot is free at $0/mo for up to two users and up to 1,000 contacts, with a deal pipeline and contact management. That free plan is capped at two users. The trade-off: automation is not on the free plan - the first paid step is Starter at $20/mo per seat, or $15/mo per seat billed annually.
See HubSpot pricingBest free CRM for a team of up to three: Zoho CRM
Zoho CRM is free at $0/mo for up to 3 users and 5,000 records, with basic lead and deal management. Its first paid step, Standard at $20/mo per user or $14/mo per user billed annually, adds 100,000 records, scoring rules, mass email and workflows. The trade-off: 5,000 records is a low ceiling for an active sales floor.
See Zoho CRM pricingBest first paid step when the free plans run out: Pipedrive
Pipedrive Lite is $24/mo per seat, or $14/mo per seat billed annually - the lowest entry paid price of the four - and it comes with 10 pipelines and 3,000 open deals. The trade-off: Pipedrive has no free plan at all, so this is a day-one cost.
See Pipedrive pricingBest flat-price CRM if the whole team needs a seat: GoHighLevel
GoHighLevel Starter is $97/mo flat with unlimited users and unlimited contacts - the only one of the four that does not price per seat. The trade-off: $97/mo is the highest entry price here, and a small team starting on a free CRM does not need it.
See GoHighLevel pricingThe prices, plan by plan
HubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingZoho CRM
Zoho CRM is free for up to 3 users, then $14 per user per month on Standard, $23 on Professional and $40 on Enterprise, billed annually. Ultimate is a custom quote; Zoho no longer prints a price for it.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | custom quote | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Prices checked 2026-09-27.
What to watch: Zoho prints the annual per-user rate by default; the monthly-billing rates come from the page's monthly toggle. Zoho's free tier caps at 3 users, which is the lowest free-user cap in this cluster.
Source: https://www.zoho.com/crm/zohocrm-pricing.html, read 2026-10-05.
See Zoho CRM pricingPipedrive
Pipedrive starts at $14 per seat per month on Lite, $39 on Growth, $59 on Premium and $79 on Ultimate, billed annually (US$168 / $468 / $708 / $948 per seat per year); monthly billing costs more. Each card offers a 14-day trial and says no credit card is required.
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/mo, or $14/mo billed annually | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49/mo, or $39/mo billed annually | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79/mo, or $59/mo billed annually | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99/mo, or $79/mo billed annually | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
What to watch: Pipedrive prints the annual per-seat rate by default. On 2026-10-13 those cards still showed Lite $14, Growth $39, Premium $59 and Ultimate $79. The monthly toggle was not opened, so the monthly column stays the 2026-10-05 reading. Each card says a 14-day trial with no credit card. The Premium card carries Pipedrive's own Most Popular badge. This page does not treat that badge as a count of customers. Add-on starting prices were read on the annual view. Prices are per seat, so a 5-person team pays five times the seat rate.
Source: https://www.pipedrive.com/en/pricing, read 2026-10-05.
See Pipedrive pricingGoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | custom quote | Custom quote |
What to watch: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Source: https://www.gohighlevel.com/pricing, read 2026-10-19.
See GoHighLevel pricingQuestions people ask
What is the cheapest option here?
HubSpot is the cheapest option here - its free CRM is $0/mo for up to two users and up to 1,000 contacts. Zoho CRM is also free at $0/mo, but only for up to 3 users and 5,000 records. If you would rather pay from day one, Pipedrive Lite is $24/mo per seat, or $14/mo per seat billed annually.
Is a free CRM really free?
Yes. HubSpot and Zoho CRM run their free plans with no time limit: HubSpot covers up to two users and up to 1,000 contacts at $0/mo, and Zoho CRM covers up to 3 users and 5,000 records at $0/mo. Pipedrive and GoHighLevel have no free plan - their entry prices are $24/mo per seat and $97/mo.
What happens when the free plan runs out?
On Zoho CRM the next step is Standard at $20/mo per user, or $14/mo per user billed annually, with 100,000 records. On HubSpot it is Starter at $20/mo per seat, or $15/mo per seat billed annually, with simple automation and email tracking. Pipedrive starts at Lite, $24/mo per seat or $14/mo per seat billed annually.
Which free CRM is best for one person?
HubSpot is the better one-person CRM here: its free plan is $0/mo for up to two users and up to 1,000 contacts, so a second person fits and a third does not. Zoho CRM works for one person too, but its free plan caps at 3 users and 5,000 records.
How often are these prices re-checked?
Every week. The plan tables on this page are generated from the same dataset the site re-checks against each vendor's own pricing page - HubSpot, Zoho CRM, Pipedrive and GoHighLevel - and the date at the top of the page is the last time every tool on it was confirmed.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.