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Best CRM for a local marketing agency in 2026
A local marketing agency does not need a CRM with seats, it needs a platform it can put a client's funnels, calendar, SMS and review requests inside - one sub-account per client. These are the real prices for the four tools we track that can do that, re-checked from the vendors' own pages this week.
Prices last re-checked 2026-09-27. Every number below is read from the vendor's own pricing page.
Which one should you pick?
- Pick GoHighLevel if you are running client accounts. Visit GoHighLevel
- Pick Systeme.io if you need the cheapest way to run your own funnels. Visit Systeme.io
- Pick HubSpot if you need the best free CRM to bolt on for your own pipeline. Visit HubSpot
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best for running client accounts: GoHighLevel Starter is $97/mo with 3 sub-accounts, unlimited contacts and unlimited users; Unlimited is $297/mo and Agency Pro $497/mo adds SaaS mode and rebilling with markup. Systeme.io's pricing page also includes unlimited sub-accounts on every plan, at no extra cost. See GoHighLevel pricing
| Tool | Entry price | Best for |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
Prices checked 2026-09-27.
Cheapest way to run your own funnels: Systeme.io
Systeme.io is free to 2,000 contacts, then $17/mo Startup. It is far cheaper than GoHighLevel, and its pricing page says every plan includes unlimited sub-accounts, each a full account with that plan's limits at no extra cost.
See Systeme.io pricingBest free CRM to bolt on for your own pipeline: HubSpot
HubSpot's CRM is free for up to two users with a deal pipeline and 1,000 contacts. Use it for your own sales pipeline; it will not run a client's marketing for them.
See HubSpot pricingThe prices, plan by plan
GoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | custom quote | Custom quote |
What to watch: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Source: https://www.gohighlevel.com/pricing, read 2026-10-19.
See GoHighLevel pricingSysteme.io
Systeme.io is free up to 2,000 contacts, then $17/mo Startup, $47/mo Webinar and $97/mo Unlimited on monthly billing. Annual billing gives you two months free. Every plan includes unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 2,000 contacts, 3 funnels, 1 course, unlimited emails. Never expires, no credit card. |
| Startup | $17/mo, or $14/mo billed annually | 5,000 contacts, 10 funnels, 5 courses |
| Webinar | $47/mo, or $39/mo billed annually | 10,000 contacts, 50 funnels, 20 courses, evergreen webinars |
| Unlimited | $97/mo, or $80/mo billed annually | Unlimited contacts, funnels, courses, and automation rules |
What to watch: Monthly rates $17, $47, and $97 were read on systeme.io/pricing on 2026-10-13, in the page's own FAQ. That FAQ prints Webinar as 50 funnels and 20 courses, Unlimited as unlimited courses and automation rules, and every plan as unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card. The same FAQ lists extra free-plan caps of 1 blog, 1 affiliate program, 1 custom domain, 1 automation rule, 1 email campaign, and 500 students. The pricing page prints Annual billing and 2 months free. The page HTML does not print the annual dollar amounts. Those dollars stay the 2026-10-05 reading from systeme.io's own affiliate page.
Source: https://systeme.io/pricing, read 2026-10-05.
See Systeme.io pricingHubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingZoho CRM
Zoho CRM is free for up to 3 users, then $14 per user per month on Standard, $23 on Professional and $40 on Enterprise, billed annually. Ultimate is a custom quote; Zoho no longer prints a price for it.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | custom quote | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Prices checked 2026-09-27.
What to watch: Zoho prints the annual per-user rate by default; the monthly-billing rates come from the page's monthly toggle. Zoho's free tier caps at 3 users, which is the lowest free-user cap in this cluster.
Source: https://www.zoho.com/crm/zohocrm-pricing.html, read 2026-10-05.
See Zoho CRM pricingQuestions people ask
What is the cheapest option here?
GoHighLevel Starter is $97/mo with 3 sub-accounts, unlimited contacts and unlimited users; Unlimited is $297/mo and Agency Pro $497/mo adds SaaS mode and rebilling with markup. Systeme.io's pricing page also includes unlimited sub-accounts on every plan, at no extra cost.
Are these prices first-party?
Every number on this page is read from the vendor's own pricing page or from the source named under each tool. Where a vendor renders prices in JavaScript, the caveat under that tool says so and names the source we used instead.
How often are these prices re-checked?
The dataset behind this page is re-checked against the vendors' own pricing pages every week, and the date at the top of the page is the last time every tool on it was confirmed.
Do you take payment for placement?
No. Some links are affiliate links and we may earn a commission if you buy through one, at no extra cost to you. The order of the picks is set by price and fit, not by commission.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.
If you are reselling this to clients: GoHighLevel SaaS mode
Every plan above is priced for one account. The plan that turns the platform into a product you sell is Agency Pro at $497/mo ($4,970 billed yearly) — it is the only tier with SaaS mode, automated sub-account creation and rebilling with markup. That is the difference between using GoHighLevel and reselling GoHighLevel.
What to watch: SaaS mode is the top plan, not an add-on, and phone/email rebilling is billed per sub-account on top. Run the numbers on your client count before you commit — the sticker price is not the monthly bill once you have clients.
Start the GoHighLevel SaaS Pro trial →
Affiliate link: we may earn a commission if you sign up through it, at no extra cost to you. Price read from gohighlevel.com/pricing.