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Best CRM for Fitness Studios (2026)
We compared the best CRM for fitness studios in 2026 - 4 tools that turn trial passes into signed memberships and keep renewal dates from slipping. Every price below comes from each vendor's official pricing page, checked in October 2026.
Prices last re-checked 2026-09-27. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Zoho CRM if you need the cheapest CRM for a fitness studio. Visit Zoho CRM
- Pick HubSpot if you need the best free plan for a two-person desk. Visit HubSpot
- Pick Pipedrive if you need lead pipelines. Visit Pipedrive
- Pick GoHighLevel if you need the best all-in-one with messaging. Visit GoHighLevel
Some buttons are affiliate links — how this works.
The short answer
Short answer: Cheapest CRM for a fitness studio: Zoho CRM Free is $0/mo for up to 3 users with 5,000 records - enough to log every trial pass and renewal date - and Zoho CRM Standard at $20/mo per user adds scoring rules and workflows when the front desk needs automation.
| Tool | Entry price | Best for |
|---|---|---|
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
Prices checked 2026-09-27.
Cheapest CRM for a fitness studio: Zoho CRM
Zoho CRM Free is $0/mo for up to 3 users with 5,000 records - enough to log every trial pass and renewal date - and Zoho CRM Standard at $20/mo per user adds scoring rules and workflows when the front desk needs automation.
See Zoho CRM pricingBest free plan for a two-person desk: HubSpot
HubSpot Free is $0/mo for 2 users and 1,000 contacts with deal pipelines and lists, and HubSpot Starter at $20/mo per seat adds simple automation and payments when the studio outgrows free.
See HubSpot pricingBest for lead pipelines: Pipedrive
Pipedrive Lite is $24/mo per seat with visual stages and activities that force a next step on every trial-pass inquiry, and Advanced at $42/mo per seat adds email marketing for win-back campaigns. Pipedrive offers a 14-day trial on every card.
See Pipedrive pricingBest all-in-one with messaging: GoHighLevel
GoHighLevel Starter is $97/mo for 1 user with unlimited contacts and two-way conversations - it earns its price when it replaces a separate texting tool and mailer for class reminders. Unlimited at $297/mo is flat for 2 users.
See GoHighLevel pricingThe prices, plan by plan
Zoho CRM
Zoho CRM is free for up to 3 users, then $14 per user per month on Standard, $23 on Professional and $40 on Enterprise, billed annually. Ultimate is a custom quote; Zoho no longer prints a price for it.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | Custom | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Prices checked 2026-09-27.
What to watch: Zoho prints the annual per-user rate by default; the monthly-billing rates come from the page's monthly toggle. Zoho's free tier caps at 3 users, which is the lowest free-user cap in this cluster.
Source: https://www.zoho.com/crm/zohocrm-pricing.html, read 2026-10-05.
See Zoho CRM pricingHubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingPipedrive
Pipedrive starts at $14 per seat per month on Lite, $39 on Growth, $59 on Premium and $79 on Ultimate, billed annually (US$168 / $468 / $708 / $948 per seat per year); monthly billing costs more. Each card offers a 14-day trial and says no credit card is required.
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/mo, or $14/mo billed annually | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49/mo, or $39/mo billed annually | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79/mo, or $59/mo billed annually | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99/mo, or $79/mo billed annually | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
What to watch: Pipedrive prints the annual per-seat rate by default. On 2026-10-13 those cards still showed Lite $14, Growth $39, Premium $59 and Ultimate $79. The monthly toggle was not opened, so the monthly column stays the 2026-10-05 reading. Each card says a 14-day trial with no credit card. The Premium card carries Pipedrive's own Most Popular badge. This page does not treat that badge as a count of customers. Add-on starting prices were read on the annual view. Prices are per seat, so a 5-person team pays five times the seat rate.
Source: https://www.pipedrive.com/en/pricing, read 2026-10-05.
See Pipedrive pricingGoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | Custom | Custom quote |
What to watch: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Source: https://www.gohighlevel.com/pricing, read 2026-10-19.
See GoHighLevel pricingQuestions people ask
What is the best CRM for a fitness studio?
Zoho CRM Standard is $20/mo per user - the best starting point for a working studio. Zoho CRM Free covers up to 3 users at $0/mo with 5,000 records, and Standard adds 100,000 records, scoring rules and workflows so a trial-pass inquiry cannot sit unanswered through a weekend of classes.
Can a studio track members without paying for a CRM?
Yes - Zoho CRM Free is $0/mo for up to 3 users with 5,000 records, and HubSpot Free is $0/mo for 2 users and 1,000 contacts with deal pipelines and lists. The paid step matters when you want automated follow-up: Zoho CRM Standard is $20/mo per user and HubSpot Starter is $20/mo per seat.
Which CRM keeps trial-pass inquiries from going stale?
Pipedrive Lite is $24/mo per seat - its activities and visual stages force a next step on every inquiry, and Advanced at $42/mo per seat adds email marketing for win-back campaigns. Zoho CRM Standard at $20/mo per user does the same job with workflow rules if you prefer automation over a stage board.
Is GoHighLevel worth $97/mo for a fitness studio?
GoHighLevel Starter is $97/mo for 1 user with unlimited contacts and two-way conversations - it pays for itself when it replaces a texting tool, a mailer and a review-request tool. A single studio owner who only needs a pipeline is better off on Zoho CRM Standard at $20/mo per user.
How much does a CRM cost for a three-person front desk?
Zoho CRM Standard is $60/mo for 3 users at the monthly price and $42/mo total on annual billing, HubSpot Starter is $60/mo for 3 seats, and Pipedrive Lite is $72/mo for 3 seats. GoHighLevel Starter is $97/mo for 1 user, so it is the wrong shape for a three-person desk until texting and email move onto the same bill.
Do studios need CRM features like workflows and lead scoring?
Zoho CRM Standard at $20/mo per user includes scoring rules and workflows, and HubSpot Starter at $20/mo per seat keeps automation simple. Pipedrive Lite at $24/mo per seat leads with activity reminders instead of scoring - pick Zoho CRM if you want rules, Pipedrive if you want a checklist per lead.
What is the cheapest option here?
Zoho CRM Free is $0/mo for up to 3 users, and HubSpot Free is $0/mo for 2 users - nothing else here starts cheaper. When it is time to pay, Zoho CRM Standard and HubSpot Starter are both $20/mo per user, the cheapest paid plans here.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.