Best CRM for agencies in 2026
Agencies get charged twice: once for the account team and again for every client login. Here is what each CRM really costs per seat, and where the free tiers actually stop.
Prices below were read from the vendors' own pricing pages and re-checked this week. Every tool links to its full breakdown. How we check prices.
Which one should you pick?
- Pick Zoho CRM if you need the cheapest paid seat. Visit Zoho CRM
- Pick HubSpot if you need the best free tier to start on. Visit HubSpot
- Pick Pipedrive if you need the best simple pipeline for a small shop. Visit Pipedrive
Some buttons are affiliate links — how this works.
The short answer
Short answer: Cheapest paid seat: Zoho CRM Standard is the lowest paid seat in this set, and the free tier covers up to 3 users. Cheapest paid: $20/mo (Standard) Full Zoho CRM pricing breakdown → Prices were read from each vendors own page on our last weekly check.
| Tool | Entry price | Best for |
|---|---|---|
| Best free tier to start on: HubSpot | Cheapest paid: $20/mo (Starter) | Free covers unlimited users and a real deal pipeline, so an agency can run on it |
| Best simple pipeline for a small shop: Pipedrive | Cheapest paid: $24/mo (Lite) | Higher entry price, but the annual rate is the cheapest of the per-seat CRMs her |
Prices checked 2026-10-23.
Best free tier to start on: HubSpot
Free covers unlimited users and a real deal pipeline, so an agency can run on it until the automation wall.
Cheapest paid: $20/mo (Starter)
Best simple pipeline for a small shop: Pipedrive
Higher entry price, but the annual rate is the cheapest of the per-seat CRMs here and setup is quick.
Cheapest paid: $24/mo (Lite)
Entry prices side by side
| Tool | Cheapest paid | Plan | Annual rate | Free plan |
|---|---|---|---|---|
| Zoho CRM | $20 | Standard | $14 | Yes — Up to 3 users, 5,000 records, basic lead and deal management |
| HubSpot | $20 | Starter | $15 | Yes — Up to 2 users and up to 1,000 contacts, deal pipeline, conta |
| Pipedrive | $24 | Lite | $14 | No |
| GoHighLevel | $97 | Starter | — | No |
Prices checked 2026-10-23.
How to read these prices
- Cheapest paid is the lowest monthly price that is not a trial, billed monthly. The annual column is the same plan billed yearly.
- Per-seat pricing multiplies by headcount. A $10 seat for a 6-person team is $60/month, not $10.
- Free plans change their limits more often than their price. We re-check the limits weekly and log every change on price changes.
Want the number for your own headcount? Run the cost calculator →
If you are reselling this to clients: GoHighLevel SaaS mode
Every plan above is priced for one account. The plan that turns the platform into a product you sell is Agency Pro at $497/mo ($4,970 billed yearly) — it is the only tier with SaaS mode, automated sub-account creation and rebilling with markup. That is the difference between using GoHighLevel and reselling GoHighLevel.
What to watch: SaaS mode is the top plan, not an add-on, and phone/email rebilling is billed per sub-account on top. Run the numbers on your client count before you commit — the sticker price is not the monthly bill once you have clients.
Start the GoHighLevel SaaS Pro trial →
Affiliate link: we may earn a commission if you sign up through it, at no extra cost to you. Price read from gohighlevel.com/pricing.