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The best CRM for gyms in 2026
A gym sells memberships, and the pipeline is trials, no-shows and renewals - so the first question is what the CRM costs before the first member is chased. The four platforms below cover the same job from $0/mo, and the real differences are who can sit in the tool for free and whether the bill is flat or per seat. Every number is read from the vendors' own pricing pages.
Prices last re-checked 2026-09-27. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick GoHighLevel if you need the best CRM for gyms that want the whole front desk on one bill. Visit GoHighLevel
- Pick HubSpot if you need the best CRM for gyms that want a free start. Visit HubSpot
- Pick Pipedrive if you need the best CRM for gyms that live in the membership pipeline. Visit Pipedrive
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best CRM for gyms that want the whole front desk on one bill: GoHighLevel GoHighLevel is the flat-rate pick - GoHighLevel Starter is $97/mo for 3 sub-accounts with unlimited contacts and unlimited users, so a gym pays one number instead of a seat count.
| Tool | Entry price | Best for |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
Prices checked 2026-09-27.
Best CRM for gyms that want the whole front desk on one bill: GoHighLevel
GoHighLevel is the flat-rate pick - GoHighLevel Starter is $97/mo for 3 sub-accounts with unlimited contacts and unlimited users, so a gym pays one number instead of a seat count. The trade-off: there is no free plan, the cards say 14 days free and billing starts on its own unless you cancel, phone, text, email and AI usage fees can apply during the trial, and add-ons are extra.
See GoHighLevel pricingBest CRM for gyms that want a free start: HubSpot
HubSpot is the free-start pick - HubSpot Free is $0/mo for up to two users and 1,000 contacts with a deal pipeline and contact management, so the front desk can run trials and follow-ups without a bill. The paid step is HubSpot Starter at $20/mo, or $15/mo billed annually, per seat. The trade-off: the paid tiers are per seat, and the jump to HubSpot Professional is $100/mo per seat plus a required one-time onboarding fee of $1,500.
See HubSpot pricingBest CRM for gyms that live in the membership pipeline: Pipedrive
Pipedrive is the pipeline pick - Pipedrive Lite is $24/mo, or $14/mo billed annually, per seat, for lead, deal and activity management with 3,000 open deals and 10 pipelines, and each card offers a 14-day trial with no credit card. The trade-off: it is per seat and has no free plan, and email sync and workflow automation are Pipedrive Growth at $49/mo, or $39/mo billed annually, per seat.
See Pipedrive pricingThe prices, plan by plan
GoHighLevel
GoHighLevel is $97/mo Starter, $297/mo Unlimited and $497/mo Agency Pro, or $970 / $2,970 / $4,970 billed yearly. Every plan includes unlimited contacts and unlimited users. The cards say 14 days free. Billing starts on its own unless you cancel, and phone, text, email, and AI fees can apply during the trial.
| Plan | Price | What you get |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts, unlimited contacts, unlimited users, all core features |
| Unlimited | $297/mo | Unlimited sub-accounts, rebill phone & email at no markup, basic API |
| Agency Pro | $497/mo | SaaS mode, automated sub-account creation, rebill with markup, advanced API |
| Enterprise | custom quote | Custom quote |
What to watch: Every plan price, annual total and add-on price on this page was read from gohighlevel.com/pricing itself. GoHighLevel does not publish a free plan. On 2026-10-11 the plan cards said 14 days free, and the page's own disclaimer said billing starts automatically unless you cancel, and phone, text, email, and AI usage fees can apply during the trial. Add-ons are extra. Some are billed per sub-account, some are a flat monthly fee, and WordPress hosting is per site. The same page also lists the certification program at $97 a month, online listings at $30 a month per sub-account, the premium prospecting tool at $29 a month per sub-account, and WordPress hosting from $10 a month per site. On 2026-10-12 the Unlimited card carried GoHighLevel's own Most Popular badge. This page does not treat that badge as a count of customers.
Source: https://www.gohighlevel.com/pricing, read 2026-10-19.
See GoHighLevel pricingHubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingZoho CRM
Zoho CRM is free for up to 3 users, then $14 per user per month on Standard, $23 on Professional and $40 on Enterprise, billed annually. Ultimate is a custom quote; Zoho no longer prints a price for it.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | custom quote | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Prices checked 2026-09-27.
What to watch: Zoho prints the annual per-user rate by default; the monthly-billing rates come from the page's monthly toggle. Zoho's free tier caps at 3 users, which is the lowest free-user cap in this cluster.
Source: https://www.zoho.com/crm/zohocrm-pricing.html, read 2026-10-05.
See Zoho CRM pricingPipedrive
Pipedrive starts at $14 per seat per month on Lite, $39 on Growth, $59 on Premium and $79 on Ultimate, billed annually (US$168 / $468 / $708 / $948 per seat per year); monthly billing costs more. Each card offers a 14-day trial and says no credit card is required.
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/mo, or $14/mo billed annually | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49/mo, or $39/mo billed annually | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79/mo, or $59/mo billed annually | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99/mo, or $79/mo billed annually | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
What to watch: Pipedrive prints the annual per-seat rate by default. On 2026-10-13 those cards still showed Lite $14, Growth $39, Premium $59 and Ultimate $79. The monthly toggle was not opened, so the monthly column stays the 2026-10-05 reading. Each card says a 14-day trial with no credit card. The Premium card carries Pipedrive's own Most Popular badge. This page does not treat that badge as a count of customers. Add-on starting prices were read on the annual view. Prices are per seat, so a 5-person team pays five times the seat rate.
Source: https://www.pipedrive.com/en/pricing, read 2026-10-05.
See Pipedrive pricingQuestions people ask
What is the cheapest option here?
HubSpot Free is $0/mo for up to two users and 1,000 contacts - one of two free starts here. Zoho CRM Free is $0/mo for up to 3 users and 5,000 records. The first paid steps are Zoho CRM Standard at $20/mo, or $14/mo billed annually, per user, and HubSpot Starter at $20/mo, or $15/mo billed annually, per seat - on annual billing Zoho CRM Standard ties Pipedrive Lite at $14/mo billed annually.
Do any of these have a free plan?
Two do - HubSpot Free at $0/mo for up to two users and 1,000 contacts, and Zoho CRM Free at $0/mo for up to 3 users and 5,000 records. GoHighLevel and Pipedrive are paid only: GoHighLevel Starter is $97/mo, and Pipedrive Lite is $24/mo, or $14/mo billed annually.
What will the first paid month cost?
Zoho CRM Standard is $20/mo, or $14/mo billed annually, per user, and HubSpot Starter is $20/mo, or $15/mo billed annually, per seat. Pipedrive Lite is $24/mo, or $14/mo billed annually, per seat, and GoHighLevel Starter is $97/mo.
Which one keeps the whole gym staff on one bill?
GoHighLevel Starter is $97/mo for 3 sub-accounts with unlimited contacts and unlimited users - the flat-rate pick. HubSpot Free is $0/mo for up to two users, Zoho CRM Standard is $20/mo per user, and Pipedrive Lite is $24/mo per seat.
Which one automates reminders and follow-ups?
GoHighLevel and Pipedrive both automate follow-ups - GoHighLevel Starter is $97/mo with unlimited users, and Pipedrive Growth is $49/mo, or $39/mo billed annually, per seat with email sync and workflow automation. HubSpot puts simple automation in HubSpot Starter at $20/mo per seat, and Zoho CRM Standard is $20/mo with workflows.
When does a gym outgrow the free plan?
When the gym needs more than two users or more than 1,000 contacts - HubSpot Free is $0/mo and HubSpot Starter is $20/mo, or $15/mo billed annually, per seat. Zoho CRM Free is $0/mo for up to 3 users and Zoho CRM Standard is $20/mo, or $14/mo billed annually, and the flat-rate step is GoHighLevel Starter at $97/mo.
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