Mailchimp pricing 2026

Every plan, the real annual cost, and who should not buy it. Last checked 2026-10-04.

Short answer: Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.

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First-party, vendor's own page: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.

Plans and prices

Plan	Monthly	Billed annually	What you get
Free	Free	Free/mo	Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day.
Essentials	$13	—	Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts.
Standard	$20	—	Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial.
Premium	$350	—	Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months).

Who it is for

Small lists that want the brand-name tool, on a plan ladder that grows with contacts.

Who it is not for

Anyone watching cost as the list grows - every price steps up at each contact tier and the free plan stops at 250 contacts.

Where these numbers came from

Plan names and the 'starts at' rates ($13 / $20 / $350 per month, Premium promo $297.50/mo for 12 months) are printed on mailchimp.com/pricing/marketing, read 2026-10-04 at the 0-500 contacts setting. 'Under 250 contacts? It's free.' is printed on the same page. On 2026-10-14 the comparison table's Free column (plan-index 3, data-plan free) printed Max of 500/mo or 250/day. The Essentials, Standard and Premium dollar amounts were not re-read that night; those stay the 2026-10-04 reading.

Source: https://mailchimp.com/pricing/marketing/ · checked 2026-10-04

Frequently asked questions

How much does Mailchimp cost?

Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.

Does Mailchimp have a free plan?

Yes. The Free plan is free. Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day.

Is it cheaper to pay annually?

Usually yes. The annual column above is the effective monthly rate when you pay for a year up front. Check the vendor's page for the current discount.

How current are these prices?

The plan prices on this page were read from https://mailchimp.com/pricing/marketing/ on 2026-10-04. We re-check vendor pricing pages weekly and log every change on the price changes page.

Anything we could not verify?

Yes, and we say so: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.

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