Email marketing at 10,000 subscribers: what it costs (2026)
Monthly prices at 10,000 subscribers, read from each vendor's own page on 2026-08-24.
Short answer: At 10,000 subscribers the cheapest paid option we can price is Brevo at $9/mo. This is the size where the spread between platforms gets wide enough that picking wrong costs you real money every month, and where the free tiers some platforms still advertise stop applying.
| Tool | Entry price | Free plan |
|---|---|---|
| beehiiv | $59 | Yes |
| Kit (formerly ConvertKit) | $139 | Yes |
| MailerLite | $89 | Yes |
| ActiveCampaign | custom quote | No |
| Mailchimp | $13 | Yes |
| Brevo | $9 | Yes |
| Constant Contact | $12 | No |
| AWeber | $15 | No |
| Klaviyo | $20 | Yes |
| Flodesk | $25 | Yes |
Prices checked 2026-10-23.
Some links below are affiliate links. If you buy through them we may earn a commission at no extra cost to you. How this works. How we check prices.
Which one should you pick?
- Pick beehiiv if this describes you: Newsletter operators who want an ad network and paid subscriptions built in. Visit beehiiv
- Pick Kit (formerly ConvertKit) if this describes you: Creators who want the most generous free tier in email. Visit Kit (formerly ConvertKit)
- Pick MailerLite if this describes you: Small lists that want a real free plan and cheap paid tiers. Visit MailerLite
- Pick ActiveCampaign if this describes you: Businesses that want serious automation and a CRM in one place. Visit ActiveCampaign
- Pick Mailchimp if this describes you: Small lists that want the brand-name tool, on a plan ladder that grows with contacts. Visit Mailchimp
- Pick Brevo if this describes you: Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included. Visit Brevo
- Pick Constant Contact if this describes you: Shops, nonprofits and local orgs that want email, events and social in one place with real phone support. Visit Constant Contact
- Pick AWeber if this describes you: Freelancers and small lists that want phone support and a US-based team. Visit AWeber
- Pick Klaviyo if this describes you: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles. Visit Klaviyo
- Pick Flodesk if this describes you: Senders who want designer templates and a simple subscriber-priced bill - Flodesk Lite is 1 seat with unlimited email sends and no send limit to watch. Visit Flodesk
Some buttons are affiliate links — how this works.
Every email platform we track, priced at 10,000 subscribers
| Platform | Cost at 10,000 subscribers | Free plan | Best for | Where the number came from |
|---|---|---|---|---|
| beehiiv | $59 | Yes | Newsletter operators who want an ad network and paid subscriptions built in. | first-party prices, second-party tier ladder |
| Kit (formerly ConvertKit) | $139 | Yes | Creators who want the most generous free tier in email. | first-party prices and tier ladder |
| MailerLite | $89 | Yes | Small lists that want a real free plan and cheap paid tiers. | first-party prices, second-party tier ladder |
| ActiveCampaign | custom quote | No | Businesses that want serious automation and a CRM in one place. | first-party prices |
| Mailchimp | $13 | Yes | Small lists that want the brand-name tool, on a plan ladder that grows with contacts. | first-party prices |
| Brevo | $9 | Yes | Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included. | first-party prices |
| Constant Contact | $12 | No | Shops, nonprofits and local orgs that want email, events and social in one place with real phone support. | first-party prices |
| AWeber | $15 | No | Freelancers and small lists that want phone support and a US-based team. | first-party prices |
| Klaviyo | $20 | Yes | Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles. | first-party prices and tier ladder |
| Flodesk | $25 | Yes | Senders who want designer templates and a simple subscriber-priced bill - Flodesk Lite is 1 seat with unlimited email sends and no send limit to watch. | first-party prices and tier ladder |
Monthly billing, read from each vendor's own pricing page on 2026-08-24. Where a vendor renders its list-size ladder with JavaScript, the figure comes from the named third-party tracker in the last column.
Try Systeme.io
Systeme.io is free up to 2,000 contacts, then $17/mo Startup, $47/mo Webinar and $97/mo Unlimited on monthly billing. Annual billing gives you two months free. Every plan includes unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card.
See Systeme.io pricing →The ranking at 10,000 subscribers
| # | Tool | Cost at 10,000 subs | Best for | Where the number came from |
|---|---|---|---|---|
| 1 | Brevo | $9 | Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included. | first-party prices |
| 2 | Constant Contact | $12 | Shops, nonprofits and local orgs that want email, events and social in one place with real phone support. | first-party prices |
| 3 | Mailchimp | $13 | Small lists that want the brand-name tool, on a plan ladder that grows with contacts. | first-party prices |
| 4 | AWeber | $15 | Freelancers and small lists that want phone support and a US-based team. | first-party prices |
| 5 | Klaviyo | $20 | Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles. | first-party prices and tier ladder |
| 6 | Flodesk | $25 | Senders who want designer templates and a simple subscriber-priced bill - Flodesk Lite is 1 seat with unlimited email sends and no send limit to watch. | first-party prices and tier ladder |
| 7 | beehiiv | $59 | Newsletter operators who want an ad network and paid subscriptions built in. | first-party prices, second-party tier ladder |
| 8 | MailerLite | $89 | Small lists that want a real free plan and cheap paid tiers. | first-party prices, second-party tier ladder |
| 9 | Kit (formerly ConvertKit) | $139 | Creators who want the most generous free tier in email. | first-party prices and tier ladder |
| 10 | ActiveCampaign | not published at this size | Businesses that want serious automation and a CRM in one place. | first-party prices |
Prices checked 2026-10-23.
Mailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Brevo Starter at $9/mo is below the cheapest paid step among the picks above (MailerLite Comfort at $12/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
The annual-billing question
At this size the annual discount is worth real money -- most vendors here take roughly two months off if you pay for a year. That is a genuine saving, but it is also a year of lock-in on a list you might want to move. Read the annual rate on each tool's page before you commit.
What breaks first at 10,000
Send limits, not subscriber limits. Several platforms here charge by list size and cap monthly sends on the cheaper tier, which is fine until you want to mail twice a week. Check the send allowance on the tier you are buying, not just the subscriber cap.
How we picked
Published price at 10,000 subscribers, read from each vendor's own page, sorted ascending. Vendors that only quote custom pricing at this size are listed but cannot win a price ranking.
Frequently asked questions
What is the cheapest email marketing at 10,000 subscribers?
Brevo at $9/mo in our 2026-08-24 check.
Should I pay annually at this size?
Usually yes if you are staying. Most vendors here discount roughly two months for annual prepay, which at 10,000 subscribers is a four-figure decision over a year. The trade is that you cannot leave mid-term.
Is it cheaper to split my list?
No. Every platform here prices on total subscribers, and splitting a list across two accounts means paying two entry tiers and losing your segmentation.
How current are these prices?
Read from the vendors' own pages on 2026-08-24 and re-checked weekly.