Klaviyo pricing 2026
Every plan, the real annual cost, and who should not buy it. Last checked 2026-08-24.
Short answer: Klaviyo is free up to 250 active profiles and 500 email sends a month. The Email plan starts at $20/mo at 500 active profiles and rises with the profile count: $60/mo at 2,500, $100/mo at 5,000, $150/mo at 10,000 and $400/mo at 25,000 active profiles. SMS is billed separately on every plan.
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Not first-party: Klaviyo prices by ACTIVE profiles, not list size, and the paid ladder is third-party (see the source note) because the configurator computes prices in JavaScript. SMS costs extra on every plan. Every rung is a monthly-billing figure: Klaviyo's page prints no annual-per-month rate, so this entry records none. The table lists the rungs we could source; the configurator has more rungs between them.
Plans and prices
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
What it costs as your list grows
| Subscribers | Email plan, per month |
|---|---|
| 250 | Free |
| 500 | $20 |
| 1,000 | $30 |
| 1,500 | $45 |
| 2,500 | $60 |
| 3,000 | $70 |
| 3,500 | $80 |
| 5,000 | $100 |
| 5,500 | $110 |
| 6,000 | $130 |
| 6,500 | $140 |
| 10,000 | $150 |
| 10,500 | $175 |
| 11,000 | $200 |
| 11,500 | $225 |
| 12,000 | $250 |
| 12,500 | $275 |
| 13,000 | $300 |
| 13,500 | $325 |
| 15,000 | $350 |
| 20,000 | $375 |
| 25,000 | $400 |
| 50,000 | $720 |
| 100,000 | $1,380 |
Who it is for
Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Who it is not for
Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
Where these numbers came from
Free-plan limits read on klaviyo.com/pricing on 2026-10-21 (250 active profiles, 500 email sends a month, $5/month mobile messages, $5/month Composer, email support the first 60 days). Klaviyo builds its paid Email plan in a JavaScript configurator that prints no static ladder, so the paid rungs below are third-party reads of that configurator: spoks.com's breakdown (figures pulled from klaviyo.com, current as of 2026-05-18) plus cross-checks from smtpedia.com (500 profiles $20/mo, 1,500 profiles $45/mo, read 2026-08-24) and usecarly.com (2,500 $60/mo, 5,000 $100/mo, 10,000 $150/mo, 50,000 $720/mo, described as roughly).
Source: https://www.klaviyo.com/pricing · checked 2026-08-24
Frequently asked questions
How much does Klaviyo cost?
Klaviyo is free up to 250 active profiles and 500 email sends a month. The Email plan starts at $20/mo at 500 active profiles and rises with the profile count: $60/mo at 2,500, $100/mo at 5,000, $150/mo at 10,000 and $400/mo at 25,000 active profiles. SMS is billed separately on every plan.
Does Klaviyo have a free plan?
Yes. The Free plan is free. Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days.
Is it cheaper to pay annually?
Usually yes. The annual column above is the effective monthly rate when you pay for a year up front. Check the vendor's page for the current discount.
How current are these prices?
The plan prices on this page were read from https://www.klaviyo.com/pricing on 2026-08-24. We re-check vendor pricing pages weekly and log every change on the price changes page.
Anything we could not verify?
Yes, and we say so: Klaviyo prices by ACTIVE profiles, not list size, and the paid ladder is third-party (see the source note) because the configurator computes prices in JavaScript. SMS costs extra on every plan. Every rung is a monthly-billing figure: Klaviyo's page prints no annual-per-month rate, so this entry records none. The table lists the rungs we could source; the configurator has more rungs between them.
Klaviyo pricing
Klaviyo is free up to 250 active profiles and 500 email sends a month. The Email plan starts at $20/mo at 500 active profiles and rises with the profile count: $60/mo at 2,500, $100/mo at 5,000, $150/mo at 10,000 and $400/mo at 25,000 active profiles. SMS is billed separately on every plan.
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