Kit (formerly ConvertKit) vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $39 per month; Klaviyo starts at $20 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| Kit (formerly ConvertKit) | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $39/mo | $20/mo |
| Free plan | Yes | Yes |
| Plans listed | 3 | 2 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
Kit (formerly ConvertKit) starts at $39 per month; Klaviyo starts at $20 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://www.klaviyo.com/pricing. Checked 2026-10-19.