beehiiv vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: beehiiv starts at $59 per month; Klaviyo starts at $20 per month. beehiiv is the better fit for newsletter operators who want an ad network and paid subscriptions built in. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| beehiiv | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $59/mo | $20/mo |
| Free plan | Yes | Yes |
| Plans listed | 4 | 2 |
beehiiv plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Up to 2,500 subscribers, 1 team seat, 1 publication, 30-day analytics lookback, unlimited email sends |
| Lite | $59 | $49/mo | Up to 100,000 subscribers, 2 team seats, 3 publications, paid subscriptions with 0% take rate, ad network, automations, 12-month analytics lookback |
| Pro | $109 | $95/mo | Everything in Lite plus remove beehiiv branding, webinars and coaching, advanced analytics, webhooks, dynamic content, up to 250,000 subscribers, 10 team seats, 10 publications, 24/7 priority support |
| Enterprise | Custom | — | Custom pricing and subscriber volume, SSO/SAML, dedicated IPs, concierge onboarding |
Best for: Newsletter operators who want an ad network and paid subscriptions built in.
Not for: Plain email marketing — you are paying for newsletter monetization you may never use.
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
beehiiv starts at $59 per month; Klaviyo starts at $20 per month. beehiiv is the better fit for newsletter operators who want an ad network and paid subscriptions built in. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.beehiiv.com/pricing, https://www.klaviyo.com/pricing. Checked 2026-10-19.