MailerLite vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: MailerLite starts at $12 per month; Klaviyo starts at $20 per month. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| MailerLite | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $12/mo | $20/mo |
| Free plan | Yes | Yes |
| Plans listed | 4 | 2 |
MailerLite plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12 | $10.8/mo | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25 | $22.5/mo | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | Custom | — | Custom pricing above 200,000 subscribers |
Best for: Small lists that want a real free plan and cheap paid tiers.
Not for: Big lists — the free plan shrank to 250 subscribers and the ladder climbs fast.
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
MailerLite starts at $12 per month; Klaviyo starts at $20 per month. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.mailerlite.com/pricing, https://www.klaviyo.com/pricing. Checked 2026-10-19.