ActiveCampaign vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: ActiveCampaign starts at $15 per month billed yearly; Klaviyo starts at $20 per month. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $15/mo billed yearly | $20/mo |
| Free plan | No | Yes |
| Plans listed | 4 | 2 |
ActiveCampaign plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | not printed | $15/mo | At 1,000 email contacts. Starts at $15/mo, billed annually. 1 user, limited segmentation, 5 actions per automation, Active Intelligence with limits. |
| Plus | not printed | $49/mo | At 1,000 email contacts. Starts at $49/mo, billed annually. 1 user, standard segmentation, unlimited automation actions, landing pages, Active Intelligence with limits. |
| Pro | not printed | $79/mo | At 1,000 email contacts. Starts at $79/mo, billed annually. 3 users, advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution. ActiveCampaign labels this card Popular. |
| Enterprise | not printed | $145/mo | At 1,000 email contacts. Starts at $145/mo, billed annually. 5 users, premium segmentation, unlimited automation actions, custom objects, single sign-on, a dedicated account team, Active Intelligence. |
Best for: Businesses that want serious automation and a CRM in one place.
Not for: Anyone who needs the price at a list size other than 1,000 email contacts, or a month-to-month dollar. The page we read prints only the annual starting rate at 1,000 contacts.
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
ActiveCampaign starts at $15 per month billed yearly; Klaviyo starts at $20 per month. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.activecampaign.com/pricing, https://www.klaviyo.com/pricing. Checked 2026-10-19.