Kit (formerly ConvertKit) pricing 2026
Every plan, the real annual cost, and who should not buy it. Last checked 2026-10-05.
Short answer: Kit is free up to 10,000 subscribers on the Newsletter plan. At 1,000 subscribers Creator is $39/mo billed monthly or $390/yr and Pro is $79/mo or $790/yr. Yearly billing also prints an extra 25% off Pro for the first year only: $50/mo, $593 billed, then it renews at the standard rate. Both plans scale with list size (Creator $169/mo at 15,000, Pro $249/mo).
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First-party, vendor's own page: Free / Creator / Pro were read from kit.com/pricing itself, at 1,000 email subscribers, on 2026-10-12. The monthly toggle prints Creator $39/mo and Pro $79. The yearly toggle prints Creator as $33/mo ($390 billed yearly); that $33 is the page's rounding of $390/12, so the table keeps $32.50. The same yearly view prints an extra 25% off Pro for the first year ($50/mo, $593 billed) with $66 struck through, and says the plan renews at the standard rate after that year. The card does not print the standard Pro yearly total of $790. Kit's paid plans scale with list size, so the price shown is the price at 1,000 subscribers, not a flat rate. Both paid plans say the trial is 14 days and that no credit card is required.
Plans and prices
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
What it costs as your list grows
| Subscribers | Creator Monthly | Creator Annual | Pro Monthly | Pro Annual |
|---|---|---|---|---|
| 1,000 | $39 | $390 | $79 | $790 |
| 3,000 | $59 | $590 | $99 | $990 |
| 5,000 | $89 | $890 | $139 | $1,390 |
| 8,000 | $119 | $1,190 | $169 | $1,690 |
| 10,000 | $139 | $1,390 | $189 | $1,890 |
| 15,000 | $169 | $1,690 | $249 | $2,490 |
| 20,000 | $189 | $1,890 | $269 | $2,690 |
| 25,000 | $199 | $1,990 | $279 | $2,790 |
| 35,000 | $259 | $2,590 | $363 | $3,630 |
| 45,000 | $319 | $3,190 | $447 | $4,470 |
| 55,000 | $379 | $3,790 | $519 | $5,190 |
| 65,000 | $439 | $4,390 | $591 | $5,910 |
| 75,000 | $499 | $4,990 | $663 | $6,630 |
| 85,000 | $559 | $5,590 | $735 | $7,350 |
| 95,000 | $619 | $6,190 | $807 | $8,070 |
| 105,000 | $679 | $6,790 | $879 | $8,790 |
| 115,000 | $739 | $7,390 | $939 | $9,390 |
| 125,000 | $799 | $7,990 | $999 | $9,990 |
| 135,000 | $859 | $8,590 | $1,059 | $10,590 |
| 145,000 | $919 | $9,190 | $1,119 | $11,190 |
| 155,000 | $979 | $9,790 | $1,179 | $11,790 |
| 165,000 | $1,039 | $10,390 | $1,239 | $12,390 |
| 175,000 | $1,099 | $10,990 | $1,299 | $12,990 |
| 185,000 | $1,159 | $11,590 | $1,359 | $13,590 |
| 195,000 | $1,219 | $12,190 | $1,419 | $14,190 |
| 205,000 | $1,279 | $12,790 | $1,579 | $15,790 |
| 215,000 | $1,339 | $13,390 | $1,639 | $16,390 |
| 225,000 | $1,399 | $13,990 | $1,699 | $16,990 |
| 235,000 | $1,459 | $14,590 | $1,759 | $17,590 |
| 245,000 | $1,519 | $15,190 | $1,819 | $18,190 |
| 255,000 | $1,579 | $15,790 | $1,879 | $18,790 |
| 265,000 | $1,639 | $16,390 | $1,939 | $19,390 |
| 275,000 | $1,699 | $16,990 | $1,999 | $19,990 |
| 285,000 | $1,759 | $17,590 | $2,059 | $20,590 |
| 295,000 | $1,819 | $18,190 | $2,119 | $21,190 |
| 305,000 | $1,879 | $18,790 | $2,179 | $21,790 |
| 315,000 | $1,939 | $19,390 | $2,239 | $22,390 |
| 325,000 | $1,999 | $19,990 | $2,299 | $22,990 |
| 335,000 | $2,059 | $20,590 | $2,359 | $23,590 |
| 345,000 | $2,119 | $21,190 | $2,419 | $24,190 |
| 355,000 | $2,179 | $21,790 | $2,479 | $24,790 |
| 365,000 | $2,239 | $22,390 | $2,539 | $25,390 |
| 400,000 | $2,299 | $22,990 | $2,599 | $25,990 |
| 500,000 | $2,499 | $24,990 | $2,799 | $27,990 |
Who it is for
Creators who want the most generous free tier in email.
Who it is not for
Anyone who needs advanced automation on the free plan — it is one basic automation.
Where these numbers came from
Free / Creator $33 / Pro $66 and the annual totals ($390 and $790) read from kit.com/pricing on 2026-09-25. The annual totals were re-read on the same page on 2026-09-28 and were unchanged. Prices shown at 1,000 email subscribers. All listed prices were re-checked on 2026-09-29 and were unchanged. tiers_by_subscribers read from the kit.com/pricing slider on 2026-10-01 (Playwright walk of all 45 slider steps in both billing toggles; screenshots design/shots/kit-ladder-<n>-A-annual.png and kit-ladder-<n>-B-monthly.png). Each row is Kit's subscriber BRACKET upper bound: the price holds from the previous bracket + 1 up to that number. creator_monthly/pro_monthly = per month billed monthly ('$39 per month'); creator_annual/pro_annual = total billed yearly ('$390 billed yearly'). All listed prices were re-checked on 2026-10-05 and were unchanged. Re-read 2026-10-12 in a browser. The monthly toggle still prints Creator $39/mo and Pro $79, each with a 14-day trial and no credit card required. The yearly toggle prints Creator $33/mo and $390 billed yearly (save $78). Pro prints EXTRA 25% OFF FIRST YEAR, a struck-through $66, then $50/mo and $593 billed first year (save $355). The footnote says the discount applies only to the first year of Pro and the plan renews at the standard rate. The standard Pro yearly total of $790 is not printed on that card.
Source: https://kit.com/pricing · checked 2026-10-05
Frequently asked questions
How much does Kit (formerly ConvertKit) cost?
Kit is free up to 10,000 subscribers on the Newsletter plan. At 1,000 subscribers Creator is $39/mo billed monthly or $390/yr and Pro is $79/mo or $790/yr. Yearly billing also prints an extra 25% off Pro for the first year only: $50/mo, $593 billed, then it renews at the standard rate. Both plans scale with list size (Creator $169/mo at 15,000, Pro $249/mo).
Does Kit (formerly ConvertKit) have a free plan?
Yes. The Free (Newsletter) plan is free. Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products
Is it cheaper to pay annually?
Usually yes. The annual column above is the effective monthly rate when you pay for a year up front. Check the vendor's page for the current discount.
How current are these prices?
The plan prices on this page were read from https://kit.com/pricing on 2026-10-05. We re-check vendor pricing pages weekly and log every change on the price changes page.
Anything we could not verify?
Yes, and we say so: Free / Creator / Pro were read from kit.com/pricing itself, at 1,000 email subscribers, on 2026-10-12. The monthly toggle prints Creator $39/mo and Pro $79. The yearly toggle prints Creator as $33/mo ($390 billed yearly); that $33 is the page's rounding of $390/12, so the table keeps $32.50. The same yearly view prints an extra 25% off Pro for the first year ($50/mo, $593 billed) with $66 struck through, and says the plan renews at the standard rate after that year. The card does not print the standard Pro yearly total of $790. Kit's paid plans scale with list size, so the price shown is the price at 1,000 subscribers, not a flat rate. Both paid plans say the trial is 14 days and that no credit card is required.
Try Kit (formerly ConvertKit)
Kit is free up to 10,000 subscribers on the Newsletter plan. At 1,000 subscribers Creator is $39/mo billed monthly or $390/yr and Pro is $79/mo or $790/yr. Yearly billing also prints an extra 25% off Pro for the first year only: $50/mo, $593 billed, then it renews at the standard rate. Both plans scale with list size (Creator $169/mo at 15,000, Pro $249/mo).
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