Kit (formerly ConvertKit) vs ActiveCampaign
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $39 per month; ActiveCampaign starts at $15 per month billed yearly. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
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Price comparison
| Kit (formerly ConvertKit) | ActiveCampaign | |
|---|---|---|
| Cheapest paid plan | $39/mo | $15/mo billed yearly |
| Free plan | Yes | No |
| Plans listed | 3 | 4 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
ActiveCampaign plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | not printed | $15/mo | At 1,000 email contacts. Starts at $15/mo, billed annually. 1 user, limited segmentation, 5 actions per automation, Active Intelligence with limits. |
| Plus | not printed | $49/mo | At 1,000 email contacts. Starts at $49/mo, billed annually. 1 user, standard segmentation, unlimited automation actions, landing pages, Active Intelligence with limits. |
| Pro | not printed | $79/mo | At 1,000 email contacts. Starts at $79/mo, billed annually. 3 users, advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution. ActiveCampaign labels this card Popular. |
| Enterprise | not printed | $145/mo | At 1,000 email contacts. Starts at $145/mo, billed annually. 5 users, premium segmentation, unlimited automation actions, custom objects, single sign-on, a dedicated account team, Active Intelligence. |
Best for: Businesses that want serious automation and a CRM in one place.
Not for: Anyone who needs the price at a list size other than 1,000 email contacts, or a month-to-month dollar. The page we read prints only the annual starting rate at 1,000 contacts.
How to choose
Kit (formerly ConvertKit) starts at $39 per month; ActiveCampaign starts at $15 per month billed yearly. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://www.activecampaign.com/pricing. Checked 2026-10-19.