Home / Shortlists / The best email marketing for real estate agents in 2026
The best email marketing for real estate agents in 2026
An agent's list is big from day one - past clients, the farm area, everyone who signed in at an open house - and it grows every month, while the actual sends come in bursts: new listing, price change, market update. So the two numbers that decide the bill are what it costs to hold a large list and whether the tool prices by contact or by send. The four platforms below split exactly there, and every number is read from the vendors' own pricing pages.
Prices last re-checked 2026-10-04. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Kit (formerly ConvertKit) if you need the best email marketing for real estate agents with a big list. Visit Kit (formerly ConvertKit)
- Pick Brevo if you need the best email marketing priced by the send instead of the list. Visit Brevo
- Pick Constant Contact if you need the best email marketing with social posting on one bill. Visit Constant Contact
- Pick MailerLite if you need the best low-cost paid step as the list grows. Visit MailerLite
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best email marketing for real estate agents with a big list: Kit (formerly ConvertKit) Kit is the big-list pick because the free ceiling is the generous one: the Kit Newsletter plan is $0/mo up to 10,000 subscribers, with unlimited broadcasts, unlimited landing pages and forms, and tagging and segmentation.
| Tool | Entry price | Best for |
|---|---|---|
| Free (Newsletter) | $0/mo | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcast |
| Creator | $39/mo, or $32.5/mo billed annually | Everything in Free plus unlimited visual automations, unlimited sequences, A/B s |
| Pro | $79/mo, or $65.83/mo billed annually | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited u |
Prices checked 2026-10-04.
Best email marketing for real estate agents with a big list: Kit (formerly ConvertKit)
Kit is the big-list pick because the free ceiling is the generous one: the Kit Newsletter plan is $0/mo up to 10,000 subscribers, with unlimited broadcasts, unlimited landing pages and forms, and tagging and segmentation. Kit's own ladder says what growth costs - Creator is $39/mo at 1,000 subscribers, $89/mo at 5,000, $139/mo at 10,000 and $169/mo at 15,000. The trade-off: the free plan is one basic automation, so listing follow-ups that need real automation are Creator and up.
See Kit (formerly ConvertKit) pricingBest email marketing priced by the send instead of the list: Brevo
Brevo is the pay-per-send pick - Brevo prices by monthly email volume, not by contact count, and every plan includes unlimited contacts. Brevo Free sends 300 emails a day at $0/mo, and Brevo Starter is $9/mo, or $8.08/mo billed annually, from 5,000 emails a month. For an agent who holds 10,000 contacts but only announces listings, that is a $9/mo bill where a contact-priced tool is already at $139/mo for the same list. The trade-off: those numbers are the page's 5,000-emails-a-month default and rise with the volume slider.
See Brevo pricingBest email marketing with social posting on one bill: Constant Contact
Constant Contact is the one-bill marketing pick - Constant Contact Lite is $12/mo, or $10.20/mo billed annually, for one user with email and social tools and a monthly send limit of 10x your contacts. Constant Contact Standard is $35/mo, or $29.75/mo billed annually, for three users with automation and a 12x send limit. The trade-off: there is no permanent free plan - the trial is 30 days with no credit card - and extra sends are $0.002 each.
See Constant Contact pricingBest low-cost paid step as the list grows: MailerLite
MailerLite is the cheap-steps pick - MailerLite Free is $0/mo up to 250 subscribers and 2,500 emails a month, and MailerLite Comfort is $12/mo at 250 subscribers, or $10.80/mo billed annually. The ladder is gentle while the list is young: $19/mo at 1,000 subscribers, $33/mo at 2,500, $49/mo at 5,000 and $89/mo at 10,000. Those ladder numbers are from EmailToolTester's MailerLite tracker, not MailerLite's own page - MailerLite computes its prices in JavaScript. The trade-off: the free plan stopped at 250 subscribers.
See MailerLite pricingThe prices, plan by plan
Kit (formerly ConvertKit)
Kit is free up to 10,000 subscribers on the Newsletter plan. At 1,000 subscribers Creator is $39/mo billed monthly or $390/yr and Pro is $79/mo or $790/yr. Yearly billing also prints an extra 25% off Pro for the first year only: $50/mo, $593 billed, then it renews at the standard rate. Both plans scale with list size (Creator $169/mo at 15,000, Pro $249/mo).
| Plan | Price | What you get |
|---|---|---|
| Free (Newsletter) | $0/mo | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39/mo, or $32.5/mo billed annually | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79/mo, or $65.83/mo billed annually | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
What to watch: Free / Creator / Pro were read from kit.com/pricing itself, at 1,000 email subscribers, on 2026-10-12. The monthly toggle prints Creator $39/mo and Pro $79. The yearly toggle prints Creator as $33/mo ($390 billed yearly); that $33 is the page's rounding of $390/12, so the table keeps $32.50. The same yearly view prints an extra 25% off Pro for the first year ($50/mo, $593 billed) with $66 struck through, and says the plan renews at the standard rate after that year. The card does not print the standard Pro yearly total of $790. Kit's paid plans scale with list size, so the price shown is the price at 1,000 subscribers, not a flat rate. Both paid plans say the trial is 14 days and that no credit card is required.
Source: https://kit.com/pricing, read 2026-10-05.
See Kit (formerly ConvertKit) pricingBrevo
Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Prices checked 2026-10-04.
What to watch: Brevo prices by monthly email volume rather than contact count: the numbers above are the page's 5,000 emails/month default and rise with the volume slider. SMS credits cost extra. The 'no Brevo logo' add-on is $10.80/mo on Starter.
Source: https://www.brevo.com/pricing/, read 2026-10-04.
See Brevo pricingConstant Contact
Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
| Plan | Price | What you get |
|---|---|---|
| Lite | $12/mo, or $10.2/mo billed annually | Starting price. 1 user. Email and social tools, monthly send limit 10x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Standard | $35/mo, or $29.75/mo billed annually | Starting price. 3 users. Automation and personalization, monthly send limit 12x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Premium | $80/mo, or $68/mo billed annually | Starting price. Unlimited users. Advanced automation and segmentation, monthly send limit 24x your contacts, 500 SMS messages included. |
Prices checked 2026-10-04.
What to watch: Starting prices climb with the contact count, and the pricing page does not print a full contact-tier ladder, so prices above the starting tier are not on this page. Extra sends are $0.002 each. The pricing FAQ says a free trial with no credit card and does not print the number of days. Constant Contact's own landing page, read the same morning, says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee. The pricing FAQ calls Standard its most popular plan. This page does not treat that as a count of customers.
Source: https://www.constantcontact.com/pricing, read 2026-10-13.
See Constant Contact pricingMailerLite
MailerLite is free up to 250 subscribers and 2,500 emails a month. Comfort starts at $12/mo and Power at $25/mo at 250 subscribers, and both rise with list size.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12/mo, or $10.8/mo billed annually | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25/mo, or $22.5/mo billed annually | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | custom quote | Custom pricing above 200,000 subscribers |
Prices checked 2026-10-04.
What to watch: The entry prices and free-plan caps are first-party, read from mailerlite.com/pricing. The annual rates and the subscriber-tier ladder are third-party (EmailToolTester, updated 5 Aug 2026) because MailerLite computes those numbers in JavaScript.
Source: https://www.mailerlite.com/pricing, read 2026-10-05.
See MailerLite pricingMailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Brevo Starter at $9/mo is below the cheapest paid step among the picks above (MailerLite Comfort at $12/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
Questions people ask
What is the cheapest option here?
Kit - the Newsletter plan is $0/mo up to 10,000 subscribers, with unlimited broadcasts and unlimited landing pages and forms. Brevo Free and MailerLite Free also start at $0/mo.
Which one charges by the send instead of the list?
Brevo - it prices by monthly email volume with unlimited contacts on every plan. Brevo Free sends 300 emails a day at $0/mo, and Brevo Starter is $9/mo, or $8.08/mo billed annually, from 5,000 emails a month.
What will the first paid month cost?
Brevo Starter is $9/mo from 5,000 emails a month - the cheapest first paid month here. MailerLite Comfort is $12/mo at 250 subscribers and Constant Contact Lite is $12/mo, or $10.20/mo billed annually. Kit's first paid step is Creator at $39/mo at 1,000 subscribers.
Do any of these have a free plan?
Three do - Kit is free up to 10,000 subscribers, Brevo Free sends 300 emails a day, and MailerLite Free is $0/mo up to 250 subscribers and 2,500 emails a month. Constant Contact has no permanent free plan - the trial is 30 days with no credit card.
Which one includes social posting?
Constant Contact - Constant Contact Lite at $12/mo includes email and social tools for one user, with a monthly send limit of 10x your contacts.
What does a 10,000-contact list cost once it is paid?
Kit Creator is $139/mo at 10,000 subscribers and $169/mo at 15,000. MailerLite Comfort is $89/mo at 10,000 subscribers - that ladder is EmailToolTester's, since MailerLite computes its prices in JavaScript. Brevo does not price by contacts at all: Brevo Starter is $9/mo for 5,000 emails a month.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.