Kit (formerly ConvertKit) vs Mailchimp
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $39 per month; Mailchimp starts at $13 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts.
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Price comparison
| Kit (formerly ConvertKit) | Mailchimp | |
|---|---|---|
| Cheapest paid plan | $39/mo | $13/mo |
| Free plan | Yes | Yes |
| Plans listed | 3 | 4 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
Mailchimp plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13 | — | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20 | — | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350 | — | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
Best for: Small lists that want the brand-name tool, on a plan ladder that grows with contacts.
Not for: Anyone watching cost as the list grows - every price steps up at each contact tier and the free plan stops at 250 contacts.
How to choose
Kit (formerly ConvertKit) starts at $39 per month; Mailchimp starts at $13 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://mailchimp.com/pricing/marketing/. Checked 2026-10-19.