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Best email marketing for gyms
A gym's email list runs on class timetables, membership renewals and win-back emails - usually a big list that opens rarely, so how a platform bills (contacts, sends, or one flat price) matters more than template counts. These are the five email platforms we price-track for that job, at the prices on their own pricing pages on 2026-10-21.
Prices last re-checked 2026-10-04. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Kit (formerly ConvertKit) if this trade-off works for you: budget pick. Visit Kit (formerly ConvertKit)
- Pick Brevo if you need weekly schedule blasts. Visit Brevo
- Pick Mailchimp if you need the best brand-name starter. Visit Mailchimp
- Pick MailerLite if you need the best automation step-up. Visit MailerLite
- Pick Flodesk if you need the best flat bill for a big list. Visit Flodesk
Some buttons are affiliate links — how this works.
The short answer
Short answer: Budget pick: Kit (formerly ConvertKit) Kit is $0 for up to 10,000 subscribers on the free plan with unlimited landing pages, a link in bio and digital products, which covers most single-location gyms. Creator is $39/mo and Pro is $79/mo on the monthly card at the 10,000-subscriber mark.
| Tool | Entry price | Best for |
|---|---|---|
| Free (Newsletter) | $0/mo | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcast |
| Creator | $39/mo, or $32.5/mo billed annually | Everything in Free plus unlimited visual automations, unlimited sequences, A/B s |
| Pro | $79/mo, or $65.83/mo billed annually | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited u |
Prices checked 2026-10-04.
Budget pick: Kit (formerly ConvertKit)
Kit is $0 for up to 10,000 subscribers on the free plan with unlimited landing pages, a link in bio and digital products, which covers most single-location gyms. Creator is $39/mo and Pro is $79/mo on the monthly card at the 10,000-subscriber mark.
See Kit (formerly ConvertKit) pricingBest for weekly schedule blasts: Brevo
Brevo prices by monthly email volume instead of contacts: free at 300 emails a day with unlimited contacts, and Starter is $9/mo for 5,000 emails a month. That fits a gym that emails the whole membership once a week and keeps the list growing.
See Brevo pricingBest brand-name starter: Mailchimp
Mailchimp is free under 250 contacts with 1 landing page and 1 audience, and Essentials is $13/mo starting at 0-500 contacts. Sending pauses if the contact or email-send limit is exceeded, so the free plan is for a gym still building its list.
See Mailchimp pricingBest automation step-up: MailerLite
MailerLite is free up to 250 subscribers and 2,500 emails a month; Comfort is $12/mo to start at 250 subscribers with 3 user seats and 50 automations, and Power is $25/mo with unlimited emails and user seats. Power adds 300 SMS credits.
See MailerLite pricingBest flat bill for a big list: Flodesk
Flodesk Lite is $25/mo at 1,000 active subscribers with unlimited email sends and 1 workflow, and it climbs with subscribers to Lite's 25,000-active-subscriber ceiling; Pro is $28/mo for 2 seats and unlimited workflows. Forms and landing pages sit on a free plan alongside it.
See Flodesk pricingThe prices, plan by plan
Kit (formerly ConvertKit)
Kit is free up to 10,000 subscribers on the Newsletter plan. At 1,000 subscribers Creator is $39/mo billed monthly or $390/yr and Pro is $79/mo or $790/yr. Yearly billing also prints an extra 25% off Pro for the first year only: $50/mo, $593 billed, then it renews at the standard rate. Both plans scale with list size (Creator $169/mo at 15,000, Pro $249/mo).
| Plan | Price | What you get |
|---|---|---|
| Free (Newsletter) | $0/mo | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39/mo, or $32.5/mo billed annually | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79/mo, or $65.83/mo billed annually | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
What to watch: Free / Creator / Pro were read from kit.com/pricing itself, at 1,000 email subscribers, on 2026-10-12. The monthly toggle prints Creator $39/mo and Pro $79. The yearly toggle prints Creator as $33/mo ($390 billed yearly); that $33 is the page's rounding of $390/12, so the table keeps $32.50. The same yearly view prints an extra 25% off Pro for the first year ($50/mo, $593 billed) with $66 struck through, and says the plan renews at the standard rate after that year. The card does not print the standard Pro yearly total of $790. Kit's paid plans scale with list size, so the price shown is the price at 1,000 subscribers, not a flat rate. Both paid plans say the trial is 14 days and that no credit card is required.
Source: https://kit.com/pricing, read 2026-10-05.
See Kit (formerly ConvertKit) pricingBrevo
Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Prices checked 2026-10-04.
What to watch: Brevo prices by monthly email volume rather than contact count: the numbers above are the page's 5,000 emails/month default and rise with the volume slider. SMS credits cost extra. The 'no Brevo logo' add-on is $10.80/mo on Starter.
Source: https://www.brevo.com/pricing/, read 2026-10-04.
See Brevo pricingMailchimp
Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13/mo | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20/mo | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350/mo | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
What to watch: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.
Source: https://mailchimp.com/pricing/marketing/, read 2026-10-04.
See Mailchimp pricingMailerLite
MailerLite is free up to 250 subscribers and 2,500 emails a month. Comfort starts at $12/mo and Power at $25/mo at 250 subscribers, and both rise with list size.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12/mo, or $10.8/mo billed annually | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25/mo, or $22.5/mo billed annually | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | custom quote | Custom pricing above 200,000 subscribers |
Prices checked 2026-10-04.
What to watch: The entry prices and free-plan caps are first-party, read from mailerlite.com/pricing. The annual rates and the subscriber-tier ladder are third-party (EmailToolTester, updated 5 Aug 2026) because MailerLite computes those numbers in JavaScript.
Source: https://www.mailerlite.com/pricing, read 2026-10-05.
See MailerLite pricingFlodesk
Flodesk prices by active subscribers, not by seats. On monthly billing, Lite is $25/mo at 1,000 subscribers and $162/mo at Lite's 25,000-subscriber ceiling; Pro is $28/mo at 1,000 and runs to 255,000 subscribers; Everything is $54/mo at 1,000. Annual billing is one month free. A Free plan ($0) covers forms, landing pages and email sending.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | $0/mo. Forms and landing pages, designer templates, audience segmentation, email sending. |
| Lite | $25/mo, or $19/mo billed annually | At 1,000 active subscribers. 1 seat; unlimited email sends; forms and landing pages. The plan card lists 1 workflow as a limited-time bonus. The price climbs with subscribers to $162/mo month-to-month at Lite's 25,000-subscriber ceiling. |
| Pro | $28/mo, or $25/mo billed annually | At 1,000 active subscribers. 2 seats; unlimited workflows; advanced analytics and reporting; show/hide the Flodesk footer. Runs to 255,000 active subscribers. |
| Everything | $54/mo, or $49/mo billed annually | At 1,000 active subscribers. 3 seats; e-commerce: checkouts, sales pages, upsells and bonus offers, subscriptions, discount codes, online payments, payment plans, buy now pay later, sales tax processing. Runs to 255,000 active subscribers. |
What to watch: Flodesk's old flat-rate unlimited plan is gone: as of the 2026-10-21 read, flodesk.com/pricing is a subscriber-count calculator - Lite caps at 25,000 active subscribers, Pro and Everything run to 255,000, and the Lite card's 1 workflow is labelled a limited-time bonus. The prices above are monthly billing; the annual toggle prints lower per-month rates.
Source: https://flodesk.com/pricing, read 2026-10-21.
See Flodesk pricingMailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Brevo Starter at $9/mo is below the cheapest paid step among the picks above (MailerLite Comfort at $12/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
Questions people ask
What is the cheapest option here?
Kit is $0 for up to 10,000 subscribers on the free plan - the biggest free ceiling of the five and enough for most gym lists. Brevo is also free at 300 emails a day with unlimited contacts.
Why pick Kit for a gym email list?
Kit is $0 for up to 10,000 subscribers on the free plan with unlimited landing pages and digital products. Creator is $39/mo and Pro is $79/mo on the monthly card at the 10,000-subscriber mark when the gym wants the paid extras.
Which plan bills by sends instead of contacts?
Brevo prices by monthly email volume instead of contacts: free at 300 emails a day and Starter at $9/mo for 5,000 emails with unlimited contacts on every plan. That keeps the bill flat as the membership list grows.
What does Flodesk cost for a big member list?
Flodesk Lite is $25/mo at 1,000 active subscribers with unlimited email sends and runs up to Lite's 25,000-active-subscriber ceiling. Pro is $28/mo for 2 seats and unlimited workflows.
Is Mailchimp free for a gym?
Mailchimp is free under 250 contacts with 1 landing page and 1 audience, and sending pauses if the contact or email-send limit is exceeded. Essentials is $13/mo starting at 0-500 contacts once the list outgrows that.
When should a gym move to MailerLite paid plans?
MailerLite is free up to 250 subscribers and 2,500 emails a month; Comfort is $12/mo starting at 250 subscribers with 3 user seats and 50 automations. Power is $25/mo with unlimited emails and user seats plus 300 SMS credits.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.