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Best Email Marketing for Lawyers (2026)
We compared the best email marketing for lawyers in 2026 - 4 tools that turn a client list into referrals, reviews and repeat work. Every price below comes from each vendor's official pricing page, checked in October 2026.
Prices last re-checked 2026-10-04. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Mailchimp if this trade-off works for you: simplest first newsletter for a firm. Visit Mailchimp
- Pick Brevo if you are a big client list. Visit Brevo
- Pick Constant Contact if you need the best with support. Visit Constant Contact
- Pick Systeme.io if you need intake funnels too. Visit Systeme.io
Some buttons are affiliate links — how this works.
The short answer
Short answer: Simplest first newsletter for a firm: Mailchimp Free is $0/mo under 250 contacts with a printed max of 500 emails a month, and Mailchimp Essentials starts at $13/mo at the 0-500 contact tier - nothing here undercuts free. Prices were read from each vendors own page on our last weekly check.
| Tool | Entry price | Best for |
|---|---|---|
| Essentials | $13/mo | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14 |
| Standard | $20/mo | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month |
| Premium | $350/mo | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off |
Prices checked 2026-10-04.
Simplest first newsletter for a firm: Mailchimp
Mailchimp Free is $0/mo under 250 contacts with a printed max of 500 emails a month, and Mailchimp Essentials starts at $13/mo at the 0-500 contact tier - nothing here undercuts free.
See Mailchimp pricingBest for a big client list: Brevo
Brevo Free is $0/mo at 300 emails a day and Brevo Starter is $9/mo from 5,000 emails per month - priced by volume, not contact count, so a growing client list does not move the price. SMS and WhatsApp campaigns are priced separately.
See Brevo pricingBest with support: Constant Contact
Constant Contact Lite starts at $12/mo ($10.20 billed annually) at the starting tier with a 30-day trial per its own landing page - there is no permanent free plan, but it is the most guided of the four.
See Constant Contact pricingBest for intake funnels too: Systeme.io
Systeme.io Free is $0/mo up to 2,000 contacts with 3 funnels, 1 course and unlimited email sends, and it never expires. Startup is $17/mo for 5,000 contacts and 10 funnels.
See Systeme.io pricingThe prices, plan by plan
Mailchimp
Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13/mo | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20/mo | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350/mo | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
What to watch: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.
Source: https://mailchimp.com/pricing/marketing/, read 2026-10-04.
See Mailchimp pricingBrevo
Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Prices checked 2026-10-04.
What to watch: Brevo prices by monthly email volume rather than contact count: the numbers above are the page's 5,000 emails/month default and rise with the volume slider. SMS credits cost extra. The 'no Brevo logo' add-on is $10.80/mo on Starter.
Source: https://www.brevo.com/pricing/, read 2026-10-04.
See Brevo pricingConstant Contact
Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
| Plan | Price | What you get |
|---|---|---|
| Lite | $12/mo, or $10.2/mo billed annually | Starting price. 1 user. Email and social tools, monthly send limit 10x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Standard | $35/mo, or $29.75/mo billed annually | Starting price. 3 users. Automation and personalization, monthly send limit 12x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Premium | $80/mo, or $68/mo billed annually | Starting price. Unlimited users. Advanced automation and segmentation, monthly send limit 24x your contacts, 500 SMS messages included. |
Prices checked 2026-10-04.
What to watch: Starting prices climb with the contact count, and the pricing page does not print a full contact-tier ladder, so prices above the starting tier are not on this page. Extra sends are $0.002 each. The pricing FAQ says a free trial with no credit card and does not print the number of days. Constant Contact's own landing page, read the same morning, says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee. The pricing FAQ calls Standard its most popular plan. This page does not treat that as a count of customers.
Source: https://www.constantcontact.com/pricing, read 2026-10-13.
See Constant Contact pricingSysteme.io
Systeme.io is free up to 2,000 contacts, then $17/mo Startup, $47/mo Webinar and $97/mo Unlimited on monthly billing. Annual billing gives you two months free. Every plan includes unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 2,000 contacts, 3 funnels, 1 course, unlimited emails. Never expires, no credit card. |
| Startup | $17/mo, or $14/mo billed annually | 5,000 contacts, 10 funnels, 5 courses |
| Webinar | $47/mo, or $39/mo billed annually | 10,000 contacts, 50 funnels, 20 courses, evergreen webinars |
| Unlimited | $97/mo, or $80/mo billed annually | Unlimited contacts, funnels, courses, and automation rules |
What to watch: Monthly rates $17, $47, and $97 were read on systeme.io/pricing on 2026-10-13, in the page's own FAQ. That FAQ prints Webinar as 50 funnels and 20 courses, Unlimited as unlimited courses and automation rules, and every plan as unlimited email sends, unlimited sub-accounts, and 0% transaction fees. The free plan never expires and does not require a credit card. The same FAQ lists extra free-plan caps of 1 blog, 1 affiliate program, 1 custom domain, 1 automation rule, 1 email campaign, and 500 students. The pricing page prints Annual billing and 2 months free. The page HTML does not print the annual dollar amounts. Those dollars stay the 2026-10-05 reading from systeme.io's own affiliate page.
Source: https://systeme.io/pricing, read 2026-10-05.
See Systeme.io pricingMailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Mailchimp Essentials at $13/mo, Brevo Starter at $9/mo and Constant Contact Lite at $12/mo are below the cheapest paid step among the picks above (Systeme.io Startup at $17/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
Questions people ask
What is the best email marketing for a law firm?
Mailchimp Free is $0/mo under 250 contacts - the best starting point for a firm's first newsletter. Brevo Starter at $9/mo is the best paid plan once the firm sends to a bigger list, because Brevo prices by monthly email volume instead of contact count.
Does the size of the client list change the price?
On Mailchimp and Constant Contact, yes - both price by contact tier, so the bill rises as the list grows. Brevo prices by monthly email volume instead, and Systeme.io's free plan covers up to 2,000 contacts.
Can a firm send newsletters for free while it starts?
Yes - Mailchimp Free works under 250 contacts, Brevo's free plan sends 300 emails a day, and Systeme.io's free plan covers 2,000 contacts and never expires. Constant Contact has no permanent free plan; its own landing page describes a 30-day trial.
What does a firm pay at a few thousand contacts?
Brevo stays at $9/mo on Starter as long as the monthly send volume fits, because Brevo prices by emails sent rather than contacts. Mailchimp Essentials and Constant Contact Lite both step up by contact tier from their starting rates of $13/mo and $12/mo.
Is email marketing appropriate for attorneys?
Yes, as long as the list is the firm's own - past clients and referral partners who opted in - and every send carries an unsubscribe. Any of these four handles the mechanics; Brevo Starter at $9/mo and Mailchimp Free at $0/mo keep the cost near zero while the list grows.
Which tool builds intake landing pages too?
Systeme.io Free is $0/mo up to 2,000 contacts and includes 3 funnels in that account. Brevo lists landing pages on Standard at $18/mo, not on its free plan. Mailchimp's and Constant Contact's plans on this page do not list a landing-page or funnel allowance.
What is the cheapest option here?
Mailchimp Free is $0/mo under 250 contacts, Brevo Free is $0/mo at 300 emails a day, and Systeme.io Free is $0/mo up to 2,000 contacts - nothing here undercuts free. When it is time to pay, Brevo Starter at $9/mo is the cheapest paid option of the four.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.