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Best Email Marketing for Salons (2026)
We compared the best email marketing for salons in 2026 - 4 tools that fill quiet weekdays, sell gift cards and bring colour clients back on schedule. Every price below comes from each vendor's official pricing page, checked in October 2026.
Prices last re-checked 2026-10-04. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Brevo if you need the cheapest way to start. Visit Brevo
- Pick MailerLite if you are rebooking automations. Visit MailerLite
- Pick Flodesk if this trade-off works for you: best-looking promos on a budget. Visit Flodesk
- Pick Mailchimp if this trade-off works for you: best-known name for gift cards. Visit Mailchimp
The short answer
Short answer: Cheapest way to start: Brevo is the contact-cheap pick - Brevo Starter is $9/mo for 5,000 emails a month to unlimited contacts, so the whole client book stays on one list without paying per subscriber, and Brevo Free is $0/mo at 300 emails a day while the list grows.
| Tool | Entry price | Best for |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core f |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & d |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, cont |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, de |
Prices checked 2026-10-04.
Cheapest way to start: Brevo
Brevo is the contact-cheap pick - Brevo Starter is $9/mo for 5,000 emails a month to unlimited contacts, so the whole client book stays on one list without paying per subscriber, and Brevo Free is $0/mo at 300 emails a day while the list grows. SMS and WhatsApp campaigns are priced separately, so text reminders are an add-on, not a free extra.
See Brevo pricingBest for rebooking automations: MailerLite
MailerLite is the automation pick - MailerLite Comfort is $12/mo with 3 user seats and 50 automations, and Power at $25/mo goes unlimited monthly emails and unlimited automations for a rebooking-and-review sequence after every colour service.
See MailerLite pricingBest-looking promos on a budget: Flodesk
Flodesk is the design pick - Flodesk Lite is $25/mo at 1,000 active subscribers, or $19/mo billed annually, with 1 seat and unlimited email sends, and the price climbs with subscribers to $162/mo month-to-month at Lite's 25,000-subscriber ceiling.
See Flodesk pricingBest-known name for gift cards: Mailchimp
Mailchimp is the familiar pick - Mailchimp Essentials is $13/mo at the 0-500 contacts tier, with Standard at $20/mo in the same tier adding automation for holiday gift-card and retail pushes. Every tier prices by contact count, so prune the list before importing a decade of walk-ins.
See Mailchimp pricingThe prices, plan by plan
Brevo
Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Prices checked 2026-10-04.
What to watch: Brevo prices by monthly email volume rather than contact count: the numbers above are the page's 5,000 emails/month default and rise with the volume slider. SMS credits cost extra. The 'no Brevo logo' add-on is $10.80/mo on Starter.
Source: https://www.brevo.com/pricing/, read 2026-10-04.
See Brevo pricingMailerLite
MailerLite is free up to 250 subscribers and 2,500 emails a month. Comfort starts at $12/mo and Power at $25/mo at 250 subscribers, and both rise with list size.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12/mo, or $10.8/mo billed annually | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25/mo, or $22.5/mo billed annually | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | custom quote | Custom pricing above 200,000 subscribers |
Prices checked 2026-10-04.
What to watch: The entry prices and free-plan caps are first-party, read from mailerlite.com/pricing. The annual rates and the subscriber-tier ladder are third-party (EmailToolTester, updated 5 Aug 2026) because MailerLite computes those numbers in JavaScript.
Source: https://www.mailerlite.com/pricing, read 2026-10-05.
See MailerLite pricingFlodesk
Flodesk prices by active subscribers, not by seats. On monthly billing, Lite is $25/mo at 1,000 subscribers and $162/mo at Lite's 25,000-subscriber ceiling; Pro is $28/mo at 1,000 and runs to 255,000 subscribers; Everything is $54/mo at 1,000. Annual billing is one month free. A Free plan ($0) covers forms, landing pages and email sending.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | $0/mo. Forms and landing pages, designer templates, audience segmentation, email sending. |
| Lite | $25/mo, or $19/mo billed annually | At 1,000 active subscribers. 1 seat; unlimited email sends; forms and landing pages. The plan card lists 1 workflow as a limited-time bonus. The price climbs with subscribers to $162/mo month-to-month at Lite's 25,000-subscriber ceiling. |
| Pro | $28/mo, or $25/mo billed annually | At 1,000 active subscribers. 2 seats; unlimited workflows; advanced analytics and reporting; show/hide the Flodesk footer. Runs to 255,000 active subscribers. |
| Everything | $54/mo, or $49/mo billed annually | At 1,000 active subscribers. 3 seats; e-commerce: checkouts, sales pages, upsells and bonus offers, subscriptions, discount codes, online payments, payment plans, buy now pay later, sales tax processing. Runs to 255,000 active subscribers. |
What to watch: Flodesk's old flat-rate unlimited plan is gone: as of the 2026-10-21 read, flodesk.com/pricing is a subscriber-count calculator - Lite caps at 25,000 active subscribers, Pro and Everything run to 255,000, and the Lite card's 1 workflow is labelled a limited-time bonus. The prices above are monthly billing; the annual toggle prints lower per-month rates.
Source: https://flodesk.com/pricing, read 2026-10-21.
See Flodesk pricingMailchimp
Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13/mo | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20/mo | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350/mo | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
What to watch: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.
Source: https://mailchimp.com/pricing/marketing/, read 2026-10-04.
See Mailchimp pricingMailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Brevo Starter at $9/mo is below the cheapest paid step among the picks above (MailerLite Comfort at $12/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
Questions people ask
What is the best email marketing for a salon?
Brevo Starter is $9/mo - the best starting point for a salon, since 5,000 emails a month to unlimited contacts means the whole client book stays on one list. Brevo Free at $0/mo runs 300 emails a day while the list grows.
How do salons get colour clients to rebook?
MailerLite Comfort is $12/mo with 50 automations - a rebooking email 6 weeks after a colour service is one automation and a date field. Flodesk Lite at $25/mo handles the same sequence when the design of the promo matters more than the automation count.
What does it cost to email 1,000 salon clients?
Brevo Starter is $9/mo for 5,000 emails a month to unlimited contacts, MailerLite Comfort is $12/mo, and Flodesk Lite is $25/mo at 1,000 active subscribers. Mailchimp Essentials is $13/mo at the 0-500 contacts tier and prices every tier by contact count, so model the real cost before importing a whole walk-in history.
Can a salon text clients as well as email them?
Brevo is the only tool here whose plans name SMS and WhatsApp campaigns, and they are priced separately from the $9/mo Starter plan. So texting is an add-on credit purchase on Brevo, not part of any email plan in this comparison.
Is Flodesk worth $25/mo for a salon?
Flodesk Lite is $25/mo at 1,000 active subscribers, or $19/mo billed annually, with unlimited email sends and 1 seat - worth it when the promo emails themselves bring bookings. A salon that only sends a monthly newsletter is fine on Brevo Starter at $9/mo.
What should a salon email plan under $30/mo include?
A booking-shaped list, a rebooking automation and a promo template - MailerLite Comfort at $12/mo covers automations with 3 user seats, and Flodesk Lite at $25/mo covers design with unlimited sends. Brevo Starter at $9/mo keeps the whole book on one list cheaply.
What is the cheapest option here?
Brevo Free is $0/mo at 300 emails a day, and paid Brevo Starter is $9/mo - the cheapest paid plan here. MailerLite Comfort at $12/mo is the next rung up.
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