Home / Shortlists / Best Email Marketing for Insurance Agents (2026)
Best Email Marketing for Insurance Agents (2026)
An insurance book runs on renewals, not launches: the list is small, personal and worth keeping for years. These are the five email platforms we price-track that can carry a client list like that, at the prices on their own pricing pages on 2026-10-21.
Prices last re-checked 2026-10-04. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Brevo if you need the cheapest paid sending tool. Visit Brevo
- Pick MailerLite if you need the best free tier for a small client book. Visit MailerLite
- Pick Constant Contact if you are texting next to email. Visit Constant Contact
- Pick ActiveCampaign if you need automated renewal sequences. Visit ActiveCampaign
- Pick Mailchimp if this trade-off works for you: budget pick for a tiny pilot list. Visit Mailchimp
Some buttons are affiliate links — how this works.
The short answer
Short answer: Cheapest paid sending tool: Brevo is the cheapest paid pick - Brevo Free is $0/mo at 300 emails a day with unlimited contacts, and Brevo Starter is $9/mo for 5,000 emails, also with unlimited contacts, so the bill does not grow with the client list.
| Tool | Entry price | Best for |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core f |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & d |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, cont |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, de |
Prices checked 2026-10-04.
Cheapest paid sending tool: Brevo
Brevo is the cheapest paid pick - Brevo Free is $0/mo at 300 emails a day with unlimited contacts, and Brevo Starter is $9/mo for 5,000 emails, also with unlimited contacts, so the bill does not grow with the client list. The trade-off: paid email starts at 5,000 sends a month, and SMS sits on Standard at $18/mo.
See Brevo pricingBest free tier for a small client book: MailerLite
MailerLite is the free-start pick - MailerLite Free is $0/mo for up to 250 subscribers and 2,500 emails a month, and Comfort is $12/mo at 250 subscribers with 50 automations and 10 websites and landing pages. The trade-off: the free tier stops at 250 subscribers, and Power at $25/mo is the tier with unlimited monthly emails and unlimited user seats.
See MailerLite pricingBest for texting next to email: Constant Contact
Constant Contact is the SMS-ready pick - Constant Contact Lite is $12/mo at 1,000 contacts with 10x your contacts in monthly sends, and SMS is an add-on from $10 a month for 1-500 messages. The trade-off: SMS stays an add-on on Lite and Standard, and only Premium at $80/mo includes 500 SMS messages.
See Constant Contact pricingBest for automated renewal sequences: ActiveCampaign
ActiveCampaign is the automation pick - ActiveCampaign Starter is $15/mo billed annually at 1,000 contacts with 20 automation actions per email send, and Plus is $49/mo billed annually at 1,000 contacts with 5x contact allowance. The trade-off: there is no free plan, only a 14-day trial, and Starter carries 1x contact allowance.
See ActiveCampaign pricingBudget pick for a tiny pilot list: Mailchimp
Mailchimp is the small-pilot pick - Mailchimp Free is $0/mo under 250 contacts, and Essentials is $13/mo at 500 contacts with 6,000 email sends a month. The trade-off: the free plan allows only 500 emails a month or 250 a day, and Mailchimp prints no annual-billing rates on its pricing page.
See Mailchimp pricingThe prices, plan by plan
Brevo
Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9/mo, or $8.08/mo billed annually | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18/mo, or $16.17/mo billed annually | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499/mo, or $449.08/mo billed annually | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2499/mo | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Prices checked 2026-10-04.
What to watch: Brevo prices by monthly email volume rather than contact count: the numbers above are the page's 5,000 emails/month default and rise with the volume slider. SMS credits cost extra. The 'no Brevo logo' add-on is $10.80/mo on Starter.
Source: https://www.brevo.com/pricing/, read 2026-10-04.
See Brevo pricingConstant Contact
Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
| Plan | Price | What you get |
|---|---|---|
| Lite | $12/mo, or $10.2/mo billed annually | Starting price. 1 user. Email and social tools, monthly send limit 10x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Standard | $35/mo, or $29.75/mo billed annually | Starting price. 3 users. Automation and personalization, monthly send limit 12x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Premium | $80/mo, or $68/mo billed annually | Starting price. Unlimited users. Advanced automation and segmentation, monthly send limit 24x your contacts, 500 SMS messages included. |
Prices checked 2026-10-04.
What to watch: Starting prices climb with the contact count, and the pricing page does not print a full contact-tier ladder, so prices above the starting tier are not on this page. Extra sends are $0.002 each. The pricing FAQ says a free trial with no credit card and does not print the number of days. Constant Contact's own landing page, read the same morning, says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee. The pricing FAQ calls Standard its most popular plan. This page does not treat that as a count of customers.
Source: https://www.constantcontact.com/pricing, read 2026-10-13.
See Constant Contact pricingMailerLite
MailerLite is free up to 250 subscribers and 2,500 emails a month. Comfort starts at $12/mo and Power at $25/mo at 250 subscribers, and both rise with list size.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12/mo, or $10.8/mo billed annually | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25/mo, or $22.5/mo billed annually | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | custom quote | Custom pricing above 200,000 subscribers |
Prices checked 2026-10-04.
What to watch: The entry prices and free-plan caps are first-party, read from mailerlite.com/pricing. The annual rates and the subscriber-tier ladder are third-party (EmailToolTester, updated 5 Aug 2026) because MailerLite computes those numbers in JavaScript.
Source: https://www.mailerlite.com/pricing, read 2026-10-05.
See MailerLite pricingActiveCampaign
At 1,000 email contacts, ActiveCampaign starts at $15, $49, $79 and $145 per month billed annually. Each card says Starts at. The page does not print a month-to-month price.
| Plan | Price | What you get |
|---|---|---|
| Starter | $15/mo billed annually | At 1,000 email contacts. Starts at $15/mo, billed annually. 1 user, limited segmentation, 5 actions per automation, Active Intelligence with limits. |
| Plus | $49/mo billed annually | At 1,000 email contacts. Starts at $49/mo, billed annually. 1 user, standard segmentation, unlimited automation actions, landing pages, Active Intelligence with limits. |
| Pro | $79/mo billed annually | At 1,000 email contacts. Starts at $79/mo, billed annually. 3 users, advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution. ActiveCampaign labels this card Popular. |
| Enterprise | $145/mo billed annually | At 1,000 email contacts. Starts at $145/mo, billed annually. 5 users, premium segmentation, unlimited automation actions, custom objects, single sign-on, a dedicated account team, Active Intelligence. |
What to watch: The prices in the table are the 1,000-email-contact cards on activecampaign.com/pricing, read 2026-10-12. Each card says Starts at and Billed annually. That view does not print a month-to-month dollar, so the monthly column says not printed. Other contact counts were not on that screenshot, so this page does not print a contact ladder. The Pro card carries ActiveCampaign's own Popular badge. This page does not treat that as a count of customers. The page headline says guaranteed results in 30 days or your money back. That sentence is ActiveCampaign's.
Source: https://www.activecampaign.com/pricing, read 2026-10-12.
See ActiveCampaign pricingMailchimp
Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13/mo | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20/mo | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350/mo | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
What to watch: Mailchimp prices are per contact tier and the page quotes 'starts at' rates: move the contacts slider and every number changes. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. The page prints no annual-billing rates - only a 15%-off-for-12-months promo for 10,000+ contacts.
Source: https://mailchimp.com/pricing/marketing/, read 2026-10-04.
See Mailchimp pricingMailchimp, Brevo and Constant Contact: what they cost
Every email-marketing comparison starts with these three names, so here is what each one actually charges. Every price below was read on the vendor's own pricing page and is re-checked weekly - the link goes to the full plan tables and the fine print:
- Mailchimp is free under 250 contacts. The free-plan column prints a max of 500 emails a month or 250 a day. Paid plans start at $13/mo for Essentials, $20/mo for Standard and $350/mo for Premium at the 0-500 contacts tier, and every price climbs as the contact count grows.
- Brevo is free at 300 emails a day, then Starter is $9/mo, Standard $18/mo and Professional $499/mo billed monthly, with yearly billing taking 10% off. Brevo prices by monthly email volume, not by contact count.
- Constant Contact starts at $12/mo on Lite, $35/mo on Standard and $80/mo on Premium billed monthly, or $10.20 / $29.75 / $68 per month billed annually. There is no permanent free plan. Constant Contact's own landing page says the trial is 30 days and no credit card is required. A paid plan has a 30-day money-back guarantee.
Cheaper first paid month: Brevo Starter at $9/mo is below the cheapest paid step among the picks above (MailerLite Comfort at $12/mo). Those entry prices are for the smallest list or send volume each vendor sells, so price them at your own size before you switch.
Compare these numbers against the picks above at your own list size: the cheapest tool for a 500-contact shop is rarely the cheapest at 10,000 subscribers, and the free tiers stop at very different places.
Questions people ask
What is the cheapest option here?
Brevo is the cheapest paid option here: Brevo Free is $0/mo at 300 emails a day with unlimited contacts, and Brevo Starter is $9/mo for 5,000 emails. MailerLite is the other free start at $0/mo for up to 250 subscribers and 2,500 emails a month.
Will the bill grow with my client list?
On Brevo it will not: Brevo Starter is $9/mo for 5,000 emails and the bill prices on sends, not contacts. Mailchimp prices by contact - Mailchimp Essentials is $13/mo at 500 contacts and Standard is $20/mo at 500 contacts.
Which one is closest to automated renewal reminders?
ActiveCampaign is the automation pick - ActiveCampaign Starter is $15/mo billed annually at 1,000 contacts and Plus is $49/mo billed annually at 1,000 contacts, with automation actions on every send. Constant Contact Standard at $35/mo adds 300 automation templates and 3 users.
Can I text clients from the same platform?
Constant Contact can: SMS is an add-on from $10 a month for 1-500 messages on Lite and Standard, and Constant Contact Premium at $80/mo includes 500 SMS messages. Brevo Standard at $18/mo includes Email and SMS with no daily sending limit.
What happens when the list passes 1,000 contacts?
Brevo keeps the price at $9/mo for 5,000 emails with unlimited contacts, while Mailchimp Standard stays at $20/mo at 500 contacts and grows with the count. MailerLite Power is $25/mo at 250 subscribers and scales up from there.
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.