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Best CRM for Nonprofits in 2026
The best CRM for nonprofits is Zoho CRM: Standard is $14 per user per month billed annually ($20 month-to-month), and Zoho for Nonprofits adds a one-time $5,000 Zoho Wallet credit that covers up to 50% of subscription costs (zoho.com/nonprofits). HubSpot is the pick at $0 - HubSpot's free CRM is $0 for 2 users and 1,000 contacts - and HubSpot for Nonprofits advertises a 40% discount on the paid hubs (hubspot.com/nonprofits). Pipedrive is the pick when the team wants a pipeline-first CRM and can pay list price: Pipedrive Lite is $14 per user per month billed annually ($24 month-to-month), and Pipedrive's nonprofit page lists no nonprofit price. Nonprofit CRM math runs on three numbers - what the first seat costs, what the discount is actually worth, and what renewal costs - so those are the numbers below. Every price here comes from the vendor's own pricing page and nonprofit page, read in October 2026; the full plan tables are underneath. The picks come first; we re-check weekly.
Prices last re-checked 2026-09-27. Numbers are read from each vendor's own pricing page; any exception is flagged under "What to watch".
Which one should you pick?
- Pick Zoho CRM if you need the best nonprofit credits. Visit Zoho CRM
- Pick HubSpot if you need the best free CRM for a nonprofit. Visit HubSpot
- Pick Pipedrive if you need the best pipeline-first CRM. Visit Pipedrive
Some buttons are affiliate links — how this works.
The short answer
Short answer: Best nonprofit credits: Zoho CRM Zoho for Nonprofits gives a one-time $5,000 Zoho Wallet credit that covers up to 50% of subscription costs - apply through TechSoup or with nonprofit registration documents (zoho.com/nonprofits). Zoho CRM runs the cheapest ladder here: free for 3 users, then Zoho CRM Standard at $14 per user per month billed annually ($20 month-to-month).
| Tool | Entry price | Best for |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
Prices checked 2026-09-27.
Best nonprofit credits: Zoho CRM
Zoho for Nonprofits gives a one-time $5,000 Zoho Wallet credit that covers up to 50% of subscription costs - apply through TechSoup or with nonprofit registration documents (zoho.com/nonprofits). Zoho CRM runs the cheapest ladder here: free for 3 users, then Zoho CRM Standard at $14 per user per month billed annually ($20 month-to-month).
See Zoho CRM pricingBest free CRM for a nonprofit: HubSpot
HubSpot's free CRM is $0 for 2 users and 1,000 contacts, with deal pipeline and contact management and no card required. HubSpot for Nonprofits advertises a 40% discount on the paid hubs (hubspot.com/nonprofits), so the HubSpot Starter bill - $20 per user per month month-to-month or $15 billed annually, with 2 paid seats - drops below list when the discount lands.
See HubSpot pricingBest pipeline-first CRM: Pipedrive
Pipedrive keeps donor and grant pipelines in one kanban: Pipedrive Lite is $14 per user per month billed annually ($24 month-to-month) with 10 pipelines and 3,000 open deals. Every plan has a 14-day trial, there is no free tier, and Pipedrive's nonprofit page lists no nonprofit discount - budget list price and ask.
See Pipedrive pricingThe prices, plan by plan
Zoho CRM
Zoho CRM is free for up to 3 users, then $14 per user per month on Standard, $23 on Professional and $40 on Enterprise, billed annually. Ultimate is a custom quote; Zoho no longer prints a price for it.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20/mo, or $14/mo billed annually | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35/mo, or $23/mo billed annually | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50/mo, or $40/mo billed annually | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | custom quote | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Prices checked 2026-09-27.
What to watch: Zoho prints the annual per-user rate by default; the monthly-billing rates come from the page's monthly toggle. Zoho's free tier caps at 3 users, which is the lowest free-user cap in this cluster.
Source: https://www.zoho.com/crm/zohocrm-pricing.html, read 2026-10-05.
See Zoho CRM pricingHubSpot
HubSpot's free tools cover up to two users and up to 1,000 contacts. Sales Hub is then $20 per seat per month on Starter and $100 per seat per month on Professional, billed monthly. Professional requires a one-time onboarding fee of $1,500.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo (no annual discount published) | Up to 2 users and up to 1,000 contacts, deal pipeline, contact management. The catalog's 1 million figure is for other standard objects, not contacts. |
| Starter | $20/mo, or $15/mo billed annually | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100/mo, or $90/mo billed annually | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts. Onboarding is required, a one-time fee of $1,500. |
| Enterprise | $150/mo (no annual discount published) | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Prices checked 2026-09-27.
What to watch: HubSpot's free tools are free, and they cap at two users and 1,000 contacts. The paid tiers are per seat. Sales Hub Professional requires a one-time onboarding fee of $1,500. Marketing-contact limits are separate from CRM contacts.
Source: https://www.hubspot.com/pricing/crm, read 2026-09-27.
See HubSpot pricingPipedrive
Pipedrive starts at $14 per seat per month on Lite, $39 on Growth, $59 on Premium and $79 on Ultimate, billed annually (US$168 / $468 / $708 / $948 per seat per year); monthly billing costs more. Each card offers a 14-day trial and says no credit card is required.
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/mo, or $14/mo billed annually | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49/mo, or $39/mo billed annually | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79/mo, or $59/mo billed annually | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99/mo, or $79/mo billed annually | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
What to watch: Pipedrive prints the annual per-seat rate by default. On 2026-10-13 those cards still showed Lite $14, Growth $39, Premium $59 and Ultimate $79. The monthly toggle was not opened, so the monthly column stays the 2026-10-05 reading. Each card says a 14-day trial with no credit card. The Premium card carries Pipedrive's own Most Popular badge. This page does not treat that badge as a count of customers. Add-on starting prices were read on the annual view. Prices are per seat, so a 5-person team pays five times the seat rate.
Source: https://www.pipedrive.com/en/pricing, read 2026-10-05.
See Pipedrive pricingQuestions people ask
Which CRM gives nonprofits a discount?
Zoho and HubSpot publish one: Zoho for Nonprofits gives a one-time $5,000 Zoho Wallet credit covering up to 50% of subscription costs, and HubSpot for Nonprofits advertises a 40% discount on the paid hubs. Pipedrive lists no nonprofit price on its nonprofit page.
What is the best free CRM for a nonprofit?
HubSpot is the free pick - HubSpot's free CRM is $0 for 2 users and 1,000 contacts - and Zoho CRM is free for 3 users before Zoho CRM Standard at $14 per user per month billed annually. Pipedrive has no free tier.
How much is Zoho CRM for a nonprofit?
Zoho CRM Standard is $14 per user per month billed annually ($20 month-to-month), Zoho CRM Professional is $23 billed annually ($35 month-to-month), and Zoho CRM Enterprise is $40 ($50 month-to-month) - and Zoho for Nonprofits adds the one-time $5,000 credit on top.
How much is HubSpot for a nonprofit?
HubSpot's free CRM is $0 for 2 users and 1,000 contacts, and HubSpot for Nonprofits advertises 40% off the paid hubs. At list, HubSpot Starter is $20 per user per month month-to-month or $15 billed annually with 2 paid seats.
Can a nonprofit get Pipedrive cheaper?
Pipedrive does not publish a nonprofit rate - its nonprofit page offers the standard 14-day trial and a demo. Pipedrive Lite is $14 per user per month billed annually ($24 month-to-month).
Some links on this page are affiliate links. If you buy through one we may earn a commission at no extra cost to you. We do not accept payment for placement, and the price tables are generated from the same dataset we re-check weekly. Full disclosure. How we check prices.