HubSpot pricing 2026
Every plan, the real annual cost, and who should not buy it. Last checked 2026-09-27.
Short answer: HubSpot's CRM is free for unlimited users, then $20 per seat per month on Starter and $100 per seat per month on Professional for the Sales Hub, billed monthly.
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First-party, vendor's own page: HubSpot's free tier is genuinely free and unlimited, but the paid tiers are per seat and the marketing-contact limits are separate from your CRM contacts - read both numbers before comparing it to a flat-rate CRM.
Plans and prices
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Unlimited users, 1,000,000 contacts, deal pipeline, contact management |
| Starter | $20 | $15/mo | Per seat. Simple automation, 2 paid seats, email tracking, 1,000 marketing contacts |
| Professional | $100 | $90/mo | Per seat. Sequences, forecasting, custom reporting, 2,000 marketing contacts |
| Enterprise | $150 | $150/mo | Per seat. Custom objects, predictive scoring, 10,000 marketing contacts |
Who it is for
Teams that want a free CRM to start and a documented upgrade path they can grow into.
Who it is not for
Small teams on a tight budget - the jump from Starter to Professional is $80 per seat per month.
Where these numbers came from
The Starter and Professional per-seat rates ($20 / $100 monthly, $15 / $90 annually) are printed on hubspot.com/pricing/crm, read 2026-09-27. HubSpot's Enterprise tier is quoted on the same page at $150 per seat per month.
Source: https://www.hubspot.com/pricing/crm · checked 2026-09-27
Frequently asked questions
How much does HubSpot cost?
HubSpot's CRM is free for unlimited users, then $20 per seat per month on Starter and $100 per seat per month on Professional for the Sales Hub, billed monthly.
Does HubSpot have a free plan?
Yes. The Free plan is free. Unlimited users, 1,000,000 contacts, deal pipeline, contact management
Is it cheaper to pay annually?
Usually yes. The annual column above is the effective monthly rate when you pay for a year up front. Check the vendor's page for the current discount.
How current are these prices?
Every number on this page was read from https://www.hubspot.com/pricing/crm on 2026-09-27. We re-check vendor pricing pages weekly and log every change on the price changes page.
Anything we could not verify?
Yes, and we say so: HubSpot's free tier is genuinely free and unlimited, but the paid tiers are per seat and the marketing-contact limits are separate from your CRM contacts - read both numbers before comparing it to a flat-rate CRM.
HubSpot pricing
HubSpot's CRM is free for unlimited users, then $20 per seat per month on Starter and $100 per seat per month on Professional for the Sales Hub, billed monthly.
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