Pipedrive vs Zoho CRM
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Pipedrive starts at $24 per month; Zoho CRM starts at $20 per month. Pipedrive is the better fit for sales teams that want a pipeline-first crm and will pay annually for the lower seat price. Zoho CRM is the better fit for small sales teams that want a real crm with a free tier and the cheapest paid entry in this cluster.
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Price comparison
| Pipedrive | Zoho CRM | |
|---|---|---|
| Cheapest paid plan | $24/mo | $20/mo |
| Free plan | No | Yes |
| Plans listed | 4 | 5 |
Pipedrive plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Lite | $24 | $14/mo | Per seat. Lead, deal and activity management, 3,000 open deals, 10 pipelines. US$168 per seat/year billed annually. |
| Growth | $49 | $39/mo | Per seat. Email sync, workflow automation, 100,000 open deals, 15 pipelines. US$468 per seat/year billed annually. |
| Premium | $79 | $59/mo | Per seat. Revenue forecasts, team goals, projects, 30 pipelines. US$708 per seat/year billed annually. |
| Ultimate | $99 | $79/mo | Per seat. Project templates, 5-minute sync, phone support, 100 pipelines. US$948 per seat/year billed annually. |
Best for: Sales teams that want a pipeline-first CRM and will pay annually for the lower seat price.
Not for: Anyone who needs marketing automation or a helpdesk in the same bill - Pipedrive is sales-only.
Zoho CRM plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Up to 3 users, 5,000 records, basic lead and deal management |
| Standard | $20 | $14/mo | Per user. 100,000 records, scoring rules, mass email, workflows |
| Professional | $35 | $23/mo | Per user. SalesSignals, inventory management, 25,000 records per module |
| Enterprise | $50 | $40/mo | Per user. CommandCenter, multi-user portals, custom modules, 100,000 records |
| Ultimate | Custom | — | Bespoke deployments with the highest feature limits, consultation-based pricing (contact Zoho) |
Best for: Small sales teams that want a real CRM with a free tier and the cheapest paid entry in this cluster.
Not for: Teams that want one vendor for everything - Zoho's other products are priced separately.
How to choose
Pipedrive starts at $24 per month; Zoho CRM starts at $20 per month. Pipedrive is the better fit for sales teams that want a pipeline-first crm and will pay annually for the lower seat price. Zoho CRM is the better fit for small sales teams that want a real crm with a free tier and the cheapest paid entry in this cluster.
Run the 12-month cost calculator →
Sources: https://www.pipedrive.com/en/pricing, https://www.zoho.com/crm/zohocrm-pricing.html. Checked 2026-10-19.