MailerLite vs ActiveCampaign
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: MailerLite starts at $12 per month; ActiveCampaign starts at $15 per month billed yearly. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
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Price comparison
| MailerLite | ActiveCampaign | |
|---|---|---|
| Cheapest paid plan | $12/mo | $15/mo billed yearly |
| Free plan | Yes | No |
| Plans listed | 4 | 4 |
MailerLite plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12 | $10.8/mo | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25 | $22.5/mo | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | Custom | — | Custom pricing above 200,000 subscribers |
Best for: Small lists that want a real free plan and cheap paid tiers.
Not for: Big lists — the free plan shrank to 250 subscribers and the ladder climbs fast.
ActiveCampaign plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | not printed | $15/mo | At 1,000 email contacts. Starts at $15/mo, billed annually. 1 user, limited segmentation, 5 actions per automation, Active Intelligence with limits. |
| Plus | not printed | $49/mo | At 1,000 email contacts. Starts at $49/mo, billed annually. 1 user, standard segmentation, unlimited automation actions, landing pages, Active Intelligence with limits. |
| Pro | not printed | $79/mo | At 1,000 email contacts. Starts at $79/mo, billed annually. 3 users, advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution. ActiveCampaign labels this card Popular. |
| Enterprise | not printed | $145/mo | At 1,000 email contacts. Starts at $145/mo, billed annually. 5 users, premium segmentation, unlimited automation actions, custom objects, single sign-on, a dedicated account team, Active Intelligence. |
Best for: Businesses that want serious automation and a CRM in one place.
Not for: Anyone who needs the price at a list size other than 1,000 email contacts, or a month-to-month dollar. The page we read prints only the annual starting rate at 1,000 contacts.
How to choose
MailerLite starts at $12 per month; ActiveCampaign starts at $15 per month billed yearly. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
Run the 12-month cost calculator →
Sources: https://www.mailerlite.com/pricing, https://www.activecampaign.com/pricing. Checked 2026-10-19.