Mailchimp vs Constant Contact
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Mailchimp starts at $13 per month; Constant Contact starts at $12 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. Constant Contact is the better fit for shops, nonprofits and local orgs that want email, events and social in one place with real phone support.
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Price comparison
| Mailchimp | Constant Contact | |
|---|---|---|
| Cheapest paid plan | $13/mo | $12/mo |
| Free plan | Yes | No |
| Plans listed | 4 | 3 |
Mailchimp plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13 | — | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20 | — | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350 | — | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
Best for: Small lists that want the brand-name tool, on a plan ladder that grows with contacts.
Not for: Anyone watching cost as the list grows - every price steps up at each contact tier and the free plan stops at 250 contacts.
Constant Contact plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Lite | $12 | $10.2/mo | Starting price. 1 user. Email and social tools, monthly send limit 10x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Standard | $35 | $29.75/mo | Starting price. 3 users. Automation and personalization, monthly send limit 12x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Premium | $80 | $68/mo | Starting price. Unlimited users. Advanced automation and segmentation, monthly send limit 24x your contacts, 500 SMS messages included. |
Best for: Shops, nonprofits and local orgs that want email, events and social in one place with real phone support.
Not for: Anyone who wants a permanent free plan or a big list at the starting price. A no-card trial is offered, and the price still climbs with the contact count.
See Constant Contact pricing →
How to choose
Mailchimp starts at $13 per month; Constant Contact starts at $12 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. Constant Contact is the better fit for shops, nonprofits and local orgs that want email, events and social in one place with real phone support.
Run the 12-month cost calculator →
Sources: https://mailchimp.com/pricing/marketing/, https://www.constantcontact.com/pricing. Checked 2026-10-19.