Mailchimp vs Brevo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Mailchimp starts at $13 per month; Brevo starts at $9 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
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Price comparison
| Mailchimp | Brevo | |
|---|---|---|
| Cheapest paid plan | $13/mo | $9/mo |
| Free plan | Yes | Yes |
| Plans listed | 4 | 5 |
Mailchimp plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13 | — | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20 | — | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350 | — | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
Best for: Small lists that want the brand-name tool, on a plan ladder that grows with contacts.
Not for: Anyone watching cost as the list grows - every price steps up at each contact tier and the free plan stops at 250 contacts.
Brevo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9 | $8.08/mo | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18 | $16.17/mo | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499 | $449.08/mo | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2,499 | — | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Best for: Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Not for: Teams wanting a cheap all-you-can-eat seat count - Professional jumps to $499/mo just to get 10 seats and phone support.
How to choose
Mailchimp starts at $13 per month; Brevo starts at $9 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Run the 12-month cost calculator →
Sources: https://mailchimp.com/pricing/marketing/, https://www.brevo.com/pricing/. Checked 2026-10-19.