Mailchimp vs AWeber
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Mailchimp starts at $13 per month; AWeber starts at $15 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. AWeber is the better fit for freelancers and small lists that want phone support and a us-based team.
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Price comparison
| Mailchimp | AWeber | |
|---|---|---|
| Cheapest paid plan | $13/mo | $15/mo |
| Free plan | Yes | No |
| Plans listed | 4 | 2 |
Mailchimp plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | Under 250 contacts, core features. Sending pauses if the contact or email-send limit is exceeded. On 2026-10-14 the comparison table's Free column printed Max of 500/mo or 250/day. |
| Essentials | $13 | — | Starts at 0-500 contacts ('starts at' rate). Testing and scheduling features, 14-day free trial. Price rises with contacts. |
| Standard | $20 | — | Starts at 0-500 contacts ('starts at' rate), send up to 6,000 emails each month at that tier. Automations, personalization, optimization tools. 14-day free trial. |
| Premium | $350 | — | Unlimited contacts, advanced tools, priority support. Promo on the page: 15% off the first 12 months for 10,000+ contacts ($297.50/mo for 12 months). |
Best for: Small lists that want the brand-name tool, on a plan ladder that grows with contacts.
Not for: Anyone watching cost as the list grows - every price steps up at each contact tier and the free plan stops at 250 contacts.
AWeber plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Lite (500 subscribers) | $15 | $12.49/mo ($150/yr) | Up to 500 subscribers, 5,000 sends/mo, 1 email list, 3 landing pages, 3 automations, 3 users |
| Plus (500 subscribers) | $30 | $19.99/mo ($240/yr) | Up to 500 subscribers, 6,000 sends/mo, unlimited lists, landing pages, automations and users |
Best for: Freelancers and small lists that want phone support and a US-based team.
Not for: Senders who need a permanent free plan or more than one email list on the entry tier.
How to choose
Mailchimp starts at $13 per month; AWeber starts at $15 per month. Mailchimp is the better fit for small lists that want the brand-name tool, on a plan ladder that grows with contacts. AWeber is the better fit for freelancers and small lists that want phone support and a us-based team.
Run the 12-month cost calculator →
Sources: https://mailchimp.com/pricing/marketing/, https://www.aweber.com/pricing.htm. Checked 2026-10-19.