Klaviyo vs Flodesk
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Klaviyo starts at $20 per month; Flodesk starts at $25 per month. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles. Flodesk is the better fit for senders who want designer templates and a simple subscriber-priced bill - flodesk lite is 1 seat with unlimited email sends and no send limit to watch.
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Price comparison
| Klaviyo | Flodesk | |
|---|---|---|
| Cheapest paid plan | $20/mo | $25/mo |
| Free plan | Yes | Yes |
| Plans listed | 2 | 4 |
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
Flodesk plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | $0/mo. Forms and landing pages, designer templates, audience segmentation, email sending. |
| Lite | $25 | $19/mo | At 1,000 active subscribers. 1 seat; unlimited email sends; forms and landing pages. The plan card lists 1 workflow as a limited-time bonus. The price climbs with subscribers to $162/mo month-to-month at Lite's 25,000-subscriber ceiling. |
| Pro | $28 | $25/mo | At 1,000 active subscribers. 2 seats; unlimited workflows; advanced analytics and reporting; show/hide the Flodesk footer. Runs to 255,000 active subscribers. |
| Everything | $54 | $49/mo | At 1,000 active subscribers. 3 seats; e-commerce: checkouts, sales pages, upsells and bonus offers, subscriptions, discount codes, online payments, payment plans, buy now pay later, sales tax processing. Runs to 255,000 active subscribers. |
Best for: Senders who want designer templates and a simple subscriber-priced bill - Flodesk Lite is 1 seat with unlimited email sends and no send limit to watch.
Not for: Teams that want deep automation cheap - Flodesk puts unlimited workflows on Pro ($28/mo at 1,000 subscribers) and e-commerce on Everything ($54/mo at 1,000).
How to choose
Klaviyo starts at $20 per month; Flodesk starts at $25 per month. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles. Flodesk is the better fit for senders who want designer templates and a simple subscriber-priced bill - flodesk lite is 1 seat with unlimited email sends and no send limit to watch.
Run the 12-month cost calculator →
Sources: https://www.klaviyo.com/pricing, https://flodesk.com/pricing. Checked 2026-10-19.