Kit (formerly ConvertKit) vs Brevo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $39 per month; Brevo starts at $9 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Some links below are affiliate links. If you buy through them we may earn a commission at no extra cost to you. How this works.
Price comparison
| Kit (formerly ConvertKit) | Brevo | |
|---|---|---|
| Cheapest paid plan | $39/mo | $9/mo |
| Free plan | Yes | Yes |
| Plans listed | 3 | 5 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $39 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $79 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system. Yearly billing at 1,000 subscribers prints an extra 25% off the first year ($50/mo, $593 billed). The page says that discount is the first year only and the plan then renews at the standard rate. |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
Brevo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9 | $8.08/mo | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18 | $16.17/mo | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499 | $449.08/mo | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2,499 | — | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Best for: Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Not for: Teams wanting a cheap all-you-can-eat seat count - Professional jumps to $499/mo just to get 10 seats and phone support.
How to choose
Kit (formerly ConvertKit) starts at $39 per month; Brevo starts at $9 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://www.brevo.com/pricing/. Checked 2026-10-19.