Constant Contact vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Constant Contact starts at $12 per month; Klaviyo starts at $20 per month. Constant Contact is the better fit for shops, nonprofits and local orgs that want email, events and social in one place with real phone support. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| Constant Contact | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $12/mo | $20/mo |
| Free plan | No | Yes |
| Plans listed | 3 | 2 |
Constant Contact plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Lite | $12 | $10.2/mo | Starting price. 1 user. Email and social tools, monthly send limit 10x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Standard | $35 | $29.75/mo | Starting price. 3 users. Automation and personalization, monthly send limit 12x your contacts. SMS is an add-on from $10 a month for 1-500 messages. |
| Premium | $80 | $68/mo | Starting price. Unlimited users. Advanced automation and segmentation, monthly send limit 24x your contacts, 500 SMS messages included. |
Best for: Shops, nonprofits and local orgs that want email, events and social in one place with real phone support.
Not for: Anyone who wants a permanent free plan or a big list at the starting price. A no-card trial is offered, and the price still climbs with the contact count.
See Constant Contact pricing →
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
Constant Contact starts at $12 per month; Klaviyo starts at $20 per month. Constant Contact is the better fit for shops, nonprofits and local orgs that want email, events and social in one place with real phone support. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.constantcontact.com/pricing, https://www.klaviyo.com/pricing. Checked 2026-10-19.