Brevo vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: Brevo starts at $9 per month; Klaviyo starts at $20 per month. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| Brevo | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $9/mo | $20/mo |
| Free plan | Yes | Yes |
| Plans listed | 5 | 2 |
Brevo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9 | $8.08/mo | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18 | $16.17/mo | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499 | $449.08/mo | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2,499 | — | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Best for: Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Not for: Teams wanting a cheap all-you-can-eat seat count - Professional jumps to $499/mo just to get 10 seats and phone support.
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
Brevo starts at $9 per month; Klaviyo starts at $20 per month. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.brevo.com/pricing/, https://www.klaviyo.com/pricing. Checked 2026-10-19.