AWeber vs Klaviyo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: AWeber starts at $15 per month; Klaviyo starts at $20 per month. AWeber is the better fit for freelancers and small lists that want phone support and a us-based team. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
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Price comparison
| AWeber | Klaviyo | |
|---|---|---|
| Cheapest paid plan | $15/mo | $20/mo |
| Free plan | No | Yes |
| Plans listed | 2 | 2 |
AWeber plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Lite (500 subscribers) | $15 | $12.49/mo ($150/yr) | Up to 500 subscribers, 5,000 sends/mo, 1 email list, 3 landing pages, 3 automations, 3 users |
| Plus (500 subscribers) | $30 | $19.99/mo ($240/yr) | Up to 500 subscribers, 6,000 sends/mo, unlimited lists, landing pages, automations and users |
Best for: Freelancers and small lists that want phone support and a US-based team.
Not for: Senders who need a permanent free plan or more than one email list on the entry tier.
Klaviyo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | Up to 250 active profiles, 500 email sends a month, $5 a month of mobile messages and $5 a month of Klaviyo Composer usage included, email support for the first 60 days. |
| $20 | — | Starts at $20/mo for up to 500 active profiles and rises with the profile count (see the ladder below). No send or profile limits on the tier you buy. SMS messages cost extra. |
Best for: Online stores that want email, SMS and storefront data in one place and are happy to pay by active profiles.
Not for: Anyone list-building on a budget - free stops at 250 active profiles and the paid steps get steep fast.
How to choose
AWeber starts at $15 per month; Klaviyo starts at $20 per month. AWeber is the better fit for freelancers and small lists that want phone support and a us-based team. Klaviyo is the better fit for online stores that want email, sms and storefront data in one place and are happy to pay by active profiles.
Run the 12-month cost calculator →
Sources: https://www.aweber.com/pricing.htm, https://www.klaviyo.com/pricing. Checked 2026-10-19.