ActiveCampaign vs Brevo
Prices read from both vendors on 2026-10-19. No invented scores.
Short answer: ActiveCampaign starts at $15 per month billed yearly; Brevo starts at $9 per month. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
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Price comparison
| ActiveCampaign | Brevo | |
|---|---|---|
| Cheapest paid plan | $15/mo billed yearly | $9/mo |
| Free plan | No | Yes |
| Plans listed | 4 | 5 |
ActiveCampaign plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | not printed | $15/mo | At 1,000 email contacts. Starts at $15/mo, billed annually. 1 user, limited segmentation, 5 actions per automation, Active Intelligence with limits. |
| Plus | not printed | $49/mo | At 1,000 email contacts. Starts at $49/mo, billed annually. 1 user, standard segmentation, unlimited automation actions, landing pages, Active Intelligence with limits. |
| Pro | not printed | $79/mo | At 1,000 email contacts. Starts at $79/mo, billed annually. 3 users, advanced segmentation, unlimited automation actions, landing pages, predictive and conditional content, attribution. ActiveCampaign labels this card Popular. |
| Enterprise | not printed | $145/mo | At 1,000 email contacts. Starts at $145/mo, billed annually. 5 users, premium segmentation, unlimited automation actions, custom objects, single sign-on, a dedicated account team, Active Intelligence. |
Best for: Businesses that want serious automation and a CRM in one place.
Not for: Anyone who needs the price at a list size other than 1,000 email contacts, or a month-to-month dollar. The page we read prints only the annual starting rate at 1,000 contacts.
Brevo plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free/mo | 300 emails per day (printed in the pricing page FAQ), unlimited contacts, core features, no credit card needed. |
| Starter | $9 | $8.08/mo | From 5,000 emails per month. Email & SMS (SMS credits sold separately), drag & drop editor, AI content generator, forms, email support. |
| Standard | $18 | $16.17/mo | Everything in Starter plus marketing automation, A/B testing, advanced reporting, web & event tracking, landing pages, AI send-time optimization. |
| Professional | $499 | $449.08/mo | From 150,000 emails per month, 10 seats included, WhatsApp / popups / push, contact scoring, phone support, deliverability specialist. |
| Enterprise | $2,499 | — | 'Starting from' rate. 1M+ contacts, multi-account management, custom objects, dedicated IP, SSO & SAML, tailored onboarding. |
Best for: Businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Not for: Teams wanting a cheap all-you-can-eat seat count - Professional jumps to $499/mo just to get 10 seats and phone support.
How to choose
ActiveCampaign starts at $15 per month billed yearly; Brevo starts at $9 per month. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place. Brevo is the better fit for businesses that think in sends, not contacts - unlimited contacts on every plan, transactional email included.
Run the 12-month cost calculator →
Sources: https://www.activecampaign.com/pricing, https://www.brevo.com/pricing/. Checked 2026-10-19.