Kit (formerly ConvertKit) vs MailerLite
Prices read from both vendors on 2026-09-25. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $33 per month; MailerLite starts at $12 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers.
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Price comparison
| Kit (formerly ConvertKit) | MailerLite | |
|---|---|---|
| Cheapest paid plan | $33/mo | $12/mo |
| Free plan | Yes | Yes |
| Plans listed | 3 | 4 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $33 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $66 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
MailerLite plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free | Free | Free | 250 subscribers, 2,500 emails/mo, 2 user seats, 1 website, 1 landing page, 3 signup forms |
| Comfort | $12 | $10.8/mo | Starts at 250 subscribers, 3 user seats, 50 automations, 10 websites and landing pages, 5 digital products |
| Power | $25 | $22.5/mo | Starts at 250 subscribers, unlimited monthly emails, unlimited user seats, unlimited automations and landing pages |
| Enterprise | Custom | — | Custom pricing above 200,000 subscribers |
Best for: Small lists that want a real free plan and cheap paid tiers.
Not for: Big lists — the free plan shrank to 250 subscribers and the ladder climbs fast.
How to choose
Kit (formerly ConvertKit) starts at $33 per month; MailerLite starts at $12 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. MailerLite is the better fit for small lists that want a real free plan and cheap paid tiers.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://www.mailerlite.com/pricing. Checked 2026-09-25.