Kit (formerly ConvertKit) vs ActiveCampaign
Prices read from both vendors on 2026-09-25. No invented scores.
Short answer: Kit (formerly ConvertKit) starts at $33 per month; ActiveCampaign starts at $19 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
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Price comparison
| Kit (formerly ConvertKit) | ActiveCampaign | |
|---|---|---|
| Cheapest paid plan | $33/mo | $19/mo |
| Free plan | Yes | No |
| Plans listed | 3 | 4 |
Kit (formerly ConvertKit) plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free (Newsletter) | Free | Free | Up to 10,000 subscribers, unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, sell digital products |
| Creator | $33 | $32.5/mo ($390/yr) save $78/yr | Everything in Free plus unlimited visual automations, unlimited sequences, A/B subject lines, SMS, remove Kit branding |
| Pro | $66 | $65.83/mo ($790/yr) save $158/yr | Everything in Creator plus Subscriber Signals, engagement analytics, unlimited users, deliverability reporting, newsletter referral system |
Best for: Creators who want the most generous free tier in email.
Not for: Anyone who needs advanced automation on the free plan — it is one basic automation.
See Kit (formerly ConvertKit) pricing →
ActiveCampaign plans
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Starter | $19 | $15/mo | 1 user, limited segmentation, 5 actions per automation |
| Plus | $59 | $49/mo | 1 user, standard segmentation, unlimited automation actions, landing pages |
| Pro | $99 | $79/mo | 3 users, advanced segmentation, predictive and conditional content, attribution |
| Enterprise | $179 | $145/mo | 5 users, premium segmentation, custom objects, SSO, dedicated account team |
Best for: Businesses that want serious automation and a CRM in one place.
Not for: Anyone on a tight budget — the price climbs steeply with contacts.
How to choose
Kit (formerly ConvertKit) starts at $33 per month; ActiveCampaign starts at $19 per month. Kit (formerly ConvertKit) is the better fit for creators who want the most generous free tier in email. ActiveCampaign is the better fit for businesses that want serious automation and a crm in one place.
Run the 12-month cost calculator →
Sources: https://kit.com/pricing, https://www.activecampaign.com/pricing. Checked 2026-09-25.